O2X Summit Challenge calls in REVERB ‘green-up experts’ with goal of zero waste, zero impact

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BOSTON, MASSACHUSETTS – The O2X Summit Challenge Series is teaming up with the event “greening” team at REVERB with the goal of a zero-impact, zero-waste series of events.

A mountain running experience that blends trail running and creative natural challenges with a summit finish, O2X Summit Challenges (www.O2X.com) are designed to provide a healthy challenge for a variety of fitness levels, from weekend hikers to elite trail runners. A weekend-long “BaseCamp” will blend on-site camping, scheduled nature hikes for friends and spectators, training-and-performance exhibits, and a farmer’s market-inspired gathering of local fare.

REVERB (www.REVERB.org) is a 501(c)(3) non-profit organization that was founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. REVERB provides comprehensive, custom greening programs for music tours while conducting grassroots outreach and education with fans around the globe.

“We have pushed hard from the conception of this event to hold ourselves and our partners to the highest standard of environmental responsibility,” said O2X co-founder Craig Coffey. “A zero-impact event is what we’re all striving for, and bringing in REVERB is another step toward our goal.”

In addition to greening work with bands and artists, REVERB also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations. REVERB has worked to green up concert tours for Dave Mathews Band, Jack Johnson, Brantley Gilbert, Phish, Maroon 5, Guster, John Mayer and more.

Working with the O2X Summit Challenge series marks a first for REVERB, as it will be the first time the organization has supported a running series of this kind. The many tasks involved include working to reduce waste, including maximizing composting and recycling programs, and promoting environmental awareness through an Eco-Village in the upbeat, festival-like atmosphere created by the O2X Summit Challenge team.

“We’re excited to work with a team so committed to the goal of a zero-waste event,” said Adam Gardner at REVERB. “It challenges all participants and vendors to think about consumption in a new way. And we hope the idea of zero-waste events continues to spread.”

Working with REVERB enhances an already strong umbrella of advocacy partners for the O2X Summit Challenge Series. Current partners include 1% For the Planet (www.onepercentfortheplanet.org), a business-driven environmental group founded by Patagonia’s Yvon Chouinard; EPA WasteWise (www.EPA.gov/wastewise), a federal program devoted to reducing municipal and industrial waste; and Leave No Trace (www.lnt.org), an outreach program focused on outdoor ethics education and research.

O2X organizers are committed to composting and recycling whenever possible, working with local suppliers to reduce shipping impact, avoiding single-serve packages and donating salvageable foods in the local area after the event.

All O2X courses are built to US Forest Service guidelines, and organizers are committed to a first-of-its kind Remediation Pledge to leave the mountain in better shape than they found it.

The kickoff event takes place at Sugarbush, Vt. (Sept. 13, 2014) with registration and camping on site the night before. Additional venues include Sunday River, Maine (Sept. 27, 2014), Loon Mountain, NH (Oct. 18, 2014) and Windham NY (Oct. 25, 2014). 

ABOUT 02X SUMMIT CHALLENGES

A mountain running experience that blends trail running and creative natural challenges with a summit finish, 02X Summit Challenges are designed to provide a healthy challenge for a variety of fitness levels, from weekend hikers to elite trail runners. A weekend-long “BaseCamp” will blend on-site camping, scheduled nature hikes for friends and spectators, training-and-performance exhibits, and a farmer’s market-inspired gathering of local fare. The events will also include a first-of-a-kind “remediation commitment” from race organizers to leave each venue better than they found it. 02X is a member of 1% for the Planet (www.onepercentfortheplanet.org), EPA Wastewise (www.EPA.gov/wastewise), and Leave No Trace (www.lnt.org). Upcoming events include Sugarbush, Vermont (Sept. 13, 2014), Sunday River, Maine (Sept. 27, 2014), Loon Mountain, NH (Oct. 18, 2014) and Windham NY (Oct. 25, 2014). For more information, please visit O2X.com or go to facebook.com/O2Xchallenges.

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