Expanded Trail Running Lines for Men and Women Feature Nine Styles
Los Angeles, Calif., July 24, 2014 – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced the introduction of a full trail running footwear line for Spring ‘15. Building upon its heritage in running footwear design combined with proprietary technologies for highest performance on the trails, adidas Outdoor will unveil nine styles for both men and women at its Outdoor Retailer Summer Market booth (1009) next month.
The new trail running line includes the Terrex Boost for men and women featuring adidas’ BOOST™ cushioning technology, the first trail runner to offer BOOST™. BOOST™ technology provides more energy return than any other cushioning material in the industry, making the style ideal for long-distance runs.
“adidas invented trail running more than 20 years ago,” said Greg Thomsen, managing director, adidas Outdoor US. “This line combines best-in-class technology with the proven expertise that comes from so many years of specialized product design. Introducing the first trail runner with BOOST gives consumers a technology on the trails not previously available as trail running becomes more and more popular with outdoor athletes.”
adidas’ popular running shoes have been on the road for more than 20 years, and a number of styles will now be available in trail runners. adidas’ TRAXION™ and ADAPTIVE TRAXION™ outsoles and ADIPRENE®+ are incorporated into the nine styles, as well as Continental™ rubber outsoles and GORE-TEX® membrane protection.
About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.