Upslope Promotes Sam Scruby to Head Brewer

Sam racking FF WBPA

Boulder, Colo. Upslope Brewing Company proudly promotes Sam Scruby to head brewer. Scruby is filling the shoes of Alex Violette, who is leaving Upslope to open Pasteur Street Brewing Company in Vietnam.

“Alex's dedication and expertise has refined our process and our beer over the past five-plus years. He was an integral part of our success as we grew from a startup to a regional brewer. We wish him the best in his new venture and will miss seeing him around the brewhouse,” said Matt Cutter, founder of Upslope Brewing Company. “Sam has been brewing for us for several years now, and has quickly risen within the ranks. He has demonstrated that he has what it takes to bring us to the next level and we’re proud to call him our head brewer.”

Scruby has worked for Upslope Brewing Company since the company’s early days when he started in 2010. His career stemmed from his passion as a home brewer. After graduating from the University of Colorado at Boulder, he was able to further his desire for craft beer by joining Upslope as a canner. Through hard work, dedication and tremendous talent, Scruby eventually worked his way up to become a brewer in 2011. In the spring of 2013 he became the lead brewer for Upslope’s single batch and barrel aging program based out of the founding Lee Hill facility.

As head brewer, Scruby will work in collaboration with Upslope Director of Brewery Operations, Dany Pages. The duo will continue to bring Upslope fans their favorite year-round style offerings as well as unique flavor innovations.

"Alex has done an amazing job of helping to shape and transform Upslope into the respected brewery it is today and I look forward to building on his success,” said Scruby. “Coming from a small batch and barrel aging facility, I’ll continue to emphasize the innovative and experimental side of brewing, while maintaining the quality ales and lagers found inside Upslope cans. I’m excited and honored to have been presented with this opportunity." 

Toast to Scruby on his big promotion by dropping into either of Upslope Brewing Company’s Boulder-based locations for a cold beer on tap.

Media Contact:
Lauren Fallert
Verde Brand Communications
970-259-3555 x123

About Upslope Brewing Company
Boulder-based Upslope Brewing Company is the creator of premium, filtered ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on-the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager’s revenue benefits Colorado Trout Unlimited. Learn more about Upslope at


Boulder’s Upslope Brewery Hires Hill as Marketing Manager

Boulder, Colo. (June 17, 2013) – Things are hoppin’ at Upslope Brewing Company. Towering pallets of beer cans are rushed to be filled by swollen fermenting tanks, kegs in the bustling taproom are draining at a record pace while a local singer sips the brewery’s newest summer more


Upslope Brewing Company Christens Tasteful New Brewery with an Imperial IPA of Equal Proportions

Upslope Brewing Company, brewers of premium ales and lagers, introduces its Number 5, Imperial India Pale Ale this week. This new addition to Upslope’s year round offerings is packaged exclusively in Ball Corporation’s 19.2 oz Royal Pint aluminum can and will be available in more

Upslope Brewing Company Releases 12-Packs of Craft Lager Continuing Support of Trout Unlimited

Upslope Craft Lager honors its upstream roots through the 1% for Rivers Campaign Boulder, Colo. (Feb. 26, 2015) - Upslope Brewing Company announces the release of Craft Lager 12-packs for the first time, hitting shelves next week. This year-round style has become a staple for more

Utah Belgian_Style_Blonde

Upslope Brewing Co Brews Premium Craft Beer Exclusive to Utah Market

BOULDER, Colo. (April 26, 2016) — Upslope Brewing Company, the Boulder-based brewery with national craft beer acclaim, is excited to announce a new beer brewed exclusively for the Utah market. This Belgian Style Blonde Ale brewed with guava meets the states requirement to be more

upslope logo 1 red

Upslope Brewing Company Announces Limited Release Collaboration Beer

For the second-straight year, Upslope Brewing Company reveals its collaboration with the REEL ROCK Film Tour BOULDER, Colorado (August 18, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to reveal its limited edition Experimental more

Upslope Brewing Taps Verde PR as Public Relations Agency of Record

Media Contact: Lauren Fallert Verde PR 303-955-2357 Boulder, Colo. – Upslope Brewing Company, hand-crafters of premium, filtered ale made with all natural ingredients, has tapped Verde PR & Consulting as their official agency of record. “Upslope is growing more

upslope logo 1 red

Upslope Brewing Company’s Lee Hill Series Volume 9 Release A Commitment to Experimentation and Small-Scale Taste

For more information, contact:Thacher StoneBackbone BOULDER, Colo. (September 7, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is announcing the availability of the ninth cellar keepsake from the Lee Hill more

Upslope Brewing Company Expands into Second Boulder Location

Boulder, Colo. – Upslope Brewing Company, brewers of premium ales, announce the grand opening of a second brewery and taproom on April 24, 2013. Located at 1898 S. Flatiron Court in Flatiron Park, off 55th and Central Ave. in Boulder, the 17,000 square foot brewery will allow more

upslope logo 1 red

Upslope Brewing Company’s Limited Release Pumpkin Ale Returns for the Fall

BOULDER, Colo. (August 3, 2016) — Upslope Brewing Company, a nationally-decorated Boulder-based craft brewery, is proud to unveil its Limited Release Pumpkin Ale in 12-ounce four-packs for the first time this 2016 fall season. Upslope’s award-winning Pumpkin Ale (2011 Great more