Dave Simpson - Verde PR
Outdoor Research unveils three leading-edge apparel technologies, yielding better mobility and warmth
SEATTLE - Wash.- Jan. 11, 2018 SEATTLE, Wash. – A commitment to offering leading-edge technology has always been a hallmark of Outdoor Research gear. With its Fall 2018 apparel and glove collections, Outdoor Research continues that trajectory with three new fabric and ...read more
Outdoor Research Hires Liz Braund as Head of Product
Seattle, WASH-November 28, 2017 Outdoor Research, the Seattle-based apparel and gear manufacturer, hired Liz Braund, a veteran with 20 years of experience in outdoor and active apparel product development, as its new head of product, effective immediately. In her new role, ...read more
Outdoor Research adds website shopping tool to send online customers to local brand retailers
Partnership unites digital and retail channels for seamless shopping experience SEATTLE, Wash. In a move designed to bridge the digital shopping experience with local service and convenience, Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, ...read more
In Spring 18 line, Outdoor Research builds on core categories of shells, climbing, travel, accessories
In hard shells, Outdoor Research employs today’s two most advanced membrane technologies to make jackets increasingly versatile. SEATTLE, Wash. (July 17, 2017) As its guiding principle, Outdoor Research creates gear built ‘For the Journey Ahead.’ Part of all adventurous ...read more
Outdoor Research ALTIHeat leads industry in heated gloves with 61% more power
SEATTLE, Wash. – For Fall 2014, Outdoor Research will unveil a heated glove technology called Altiheat that sets the new standard in the category. ALTIHeat offers 61 percent more power output than any other heated glove, combined with twice as much heated surface area, resulting ...read more
Outdoor Research partners with Pertex to create first softshell version of Shield+
SEATTLE, Wash. – Engineered specifically to meet the demands of the modern freeride skier, Outdoor Research is poised to unveil a new men’s and women’s ski collection featuring a softshell version of Pertex Shield+, a first-to-market fabric technology for Fall 2014. This unique ...read more
Outdoor Research Tiny House Tour Gears Up for Season 3
Seattle, Wash. – For the third winter in a row, Outdoor Research ski ambassadors Zack Giffin and Molly Baker, and snowboard ambassador Neil Provo, are hitting the road in their 112-square-foot home on wheels, the OR Tiny House. As winter hits throughout the Rockies, Cascades and ...read more
Outdoor Research promotes Dave Mahoney to VP of Sales
SEATTLE, Wash. (Dec. 10, 2013) – Outdoor Research this week promoted Dave Mahoney, its Director of Commercial Sales for the past five years, to VP of Sales. In his new role on the company’s executive team, Mahoney will direct all commercial sales efforts in North America, as ...read more
SCARPA N.A. adds Samantha Killgore as Marketing Manager
BOULDER, Colo. (Dec. 5, 2013) – Adding broad marketing experience and in-depth industry knowledge to head its marketing efforts in the U.S. and Canada, SCARPA North America this week hired Samantha Killgore as its Marketing Manager. Killgore will step into her new role at SCARPA ...read more
Crested Butte takes leading role with uphill skiing policy
BOULDER, Colo. – Uphill skiing – climbing uphill on specialized alpine-touring ski gear for both fitness and as a way to hone skills for backcountry skiing – is a growing trend at many North American ski areas. This month, Crested Butte Mountain Resort in Crested Butte, Colo., ...read more
G3 hires ski industry vet Gord Bailey as VP of Sales and Marketing
Vancouver, British Columbia - G3, the independent, industry-leading manufacturer of skis, bindings and ski accessories, this week hired industry veteran Gord Bailey to the newly created position of VP of Sales and Marketing. In this post, Bailey will oversee G3’s growing sales, ...read more
Ski magazines bestow 7 awards on SCARPA F12 ski boots
Boulder, Colo. –This week, Backpacker Magazine named SCARPA’s Alien AT boot winner of its Editor’s Choice Snow Award, which grows to seven the number of media awards for SCARPA ski boots this fall, including accolades from Skiing, Backcountry and Powder Magazines. Backpacker ...read more
G3 launches new digital platform with increased mobile capabilities
Vancouver, B.C. - Making it easier for brand fans and consumers to navigate and learn about its products, G3, manufacturer of industry-leading skis and backcountry tools and accessories, this week launched a new web site and digital platform at www.genuinueguidegear.com. The new ...read more
Three G3 skis receive five awards from ski magazines this fall
VANCOUVER, B.C. (9/20/12) –This fall, three new 2012-2013 skis from G3 Genuine Guide Gear, manufacturer of industry-leading backcountry ski gear, won five separate media awards from four different ski-focused publications, Skiing, Powder, Freeskier and Backcountry magazines. ...read more
SCARPA collaborates with Davenport to launch new freeride boot program
BOULDER, Colo. – SCARPA, the Italian-based manufacturer of footwear for the full range of mountain sports, began a long-term partnership with renowned big mountain skier Chris Davenport in August 2012. Along with serving as a SCARPA ambassador and testing new SCARPA products, ...read more
Your design, G3 skis: 5th Skigraphiks ski-design contest launches
Vancouver, British Columbia - There's nothing better than a free pair of brand spankin' new skis … except maybe a free pair of new skis with your favorite graphic on them - one of your own design. On Sept. 1, the fifth-annual SkiGraphiks contest, sponsored by G3, manufacturer ...read more
SCARPA retains Summit Sales to manage Pacific Northwest territory
BOULDER, Colo. - SCARPA North America this week retained Summit Sales to oversee sales of SCARPA products in the Pacific Northwest territory moving forward. The company also promoted two key staff members, Paul Nanawa and Steve Jozefczyk, to new sales positions internally. ...read more
SCARPA Spark earns Trail Runner’s 2012 Editor’s Choice Award
BOULDER, Colo. – SCARPA's Spark trail runner earned Trail Runner Magazine's seal of approval in the form of a 2012 Editor Choice Award. The award is announced in the magazine's June issue, which was released this week.The award is the second the Spark, a new shoe for 2012 from ...read more