Accell North America Welcomes Steve Chapin as Director of Marketing for Raleigh and Lapierre Bicycles


KENT, Wash. — Accell North America, part of Accell Group NV, welcomes Steve Chapin as Director of Marketing for Raleigh and Lapierre bicycles, effective immediately. Chapin will be responsible for all aspects of marketing and communications for the Raleigh and Lapierre bicycle brands.

Chapin joins the team with a wealth of marketing experience, focused largely on the IBD business. He began his career in the industry 19 years ago with Seattle Bike Supply (SBS) before moving to the agency and event management side of marketing, where he worked with a number of iconic brands. Most recently, Chapin returned to the bicycle industry as the Director of Marketing for Saris, where he managed marketing for Saris racks, CycleOps trainers, and PowerTap power meters.

Chapin is an avid cyclist and triathlete, has raced road and cyclocross for the past 20 years, and has completed 17 Ironman events.

“We are excited to have Steve join us as Director of Marketing,” said Chris Speyer, Chief Operating Officer, Accell North America. “With such a broad base of marketing experience, he’ll be instrumental in helping Raleigh and Lapierre continue to grow. His passion for cycling and time in the industry will be great assets as well. Raleigh and Lapierre are great brands that have wonderful stories to tell, and it’s important that we continue to invest in a leadership team that will allow us to communicate effectively to consumers and through our IBD network.”

About Raleigh Bicycles:
Raleigh Bicycles offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuter for all ages and abilities. Raleigh focuses on supporting the commuter, the family and local cycling, and partners with numerous non-profits around the U.S. each year to help grow the sport, including Ride2Recovery. Raleigh also sponsors Raleigh UK and Raleigh/Clement competitive cycling teams. 

About Lapierre Bicycles:
For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados. Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection. All of our bikes are created in France. Lapierre is the leader of the high-end mountain bike segment in the French market, and has now set its sights on the rest of the world. Follow the Lapierre North America community on Facebook and join the conversation on Twitter.

About Accell North America:Accell North America is committed to leading in cycling innovation in product, brand and specialty business practices to grow Independent Bicycle Retail in North America. Accell North America is the North American business entity of Accell Group, NV, Europe’s leading bicycle company. Accell North America, located in Kent, Wash., is completely focused on growing the specialty bike business by providing excellence in customer service, product innovation, profitability and brand marketing on the regional and national level.

Media Contact:
Marjory Elwell
Verde PR
970-366-4579 x102



Lapierre North America Reveals

KENT, Wash. – Lapierre, an established, performance-driven mountain and road cycling brand born in France, announces its 2014 road bike collection for the North American market, debuting at DealerCamp, 2013. Fourteen models ranging from the Xelius EFI, Sensium, Cyclocross, and more