TerraTrike partners with Pale Morning Media to support the company and community behind cycling’s fastest growing niche

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GRAND RAPIDS, Mich. — TerraTrike, the largest U.S. manufacturer of recumbent tricycles and tricycle accessories, will partner with Pale Morning Media public relations to promote their newest comfort-driven designs, their rapidly growing dealer base and their avid user community.

“TerraTrike was founded on the idea of building the most unique, comfortable and easy-to-use bicycles in the world, and along the way we ended up creating a remarkable and passionate community,” said Jeff Yonker, TerraTrike marketing director. “Our fans are the ones driving our business growth, and our coming innovations are really a tribute to their dedication.”

Celebrating its 20th anniversary in 2016, TerraTrike was founded by Jack Wiswell and Wayne Oom who launched the brand with a simple sketch on a the back of a cocktail napkin. Heading into 2017, however, recumbent trikes have come a long way since that initial vision, rising to become one of the fastest growing segments in the cycling market.

Over the last two years, TerraTrike has seen significant growth and reached the milestone of over 200 dealers nationwide. Since 2007, the company’s annual sales have grown by 300 percent.

TerraTrike’s growth is being fueled by two primary groups: avid cyclists who prefer the sturdy comfort of TerraTrike for bike camping, bike touring and carbon-free bike commuting; and baby boomers, who are retiring at a rate of 10,000 per day and are drawn to the unparalleled comfort and convenience.

“TerraTrike is a different type of company making a different type of bicycle – but their success is rooted in the fact that they’ve created a bike that’s truly made for everyone,” said Drew Simmons, founder and president of Pale Morning Media.

TerraTrike’s leading seller is the Rover: a high-quality, affordable trike for under $1,000. Touted as “a revolution in triking,” TerraTrike’s Rover eliminated price as a barrier of entry into the recumbent market.

Other top models in the TerraTrike stable include the Traveler, a compact folding design that easily fits in the back seat of most compact cars (starts at $2199 MSRP); the Rambler, a lighter, more responsive version of the Rover that’s off-road capable (starts at $1899 MSRP); the Sportster, a high-performance trike designed for speed and handling (starts at $2399 MSRP); and the Tandem Pro, a trike built to enjoy with a friend or loved one ($6599 MSRP).

Founded in 2001, Pale Morning Media (www.palemorningmedia.com) is a traditional and digital public relations agency dedicated to increasing the quantity and quality of brand visibility. Pale Morning Media supports a growing roster of brands in a wide array of outdoor and lifestyle markets, including Brilliant Reflective Technologies, Buff fishing, Deuter backpacks, Farm to Feet socks, Flambeau Outdoors, Flylow Gear, Gateway Trade Funding, Kokatat Watersports, Slackline Industries, TreePod hanging tents, SOG Knives & Tools, Stormy Kromer, Warren Miller Entertainment and Wildlife Acoustics.

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For more information on TerraTrikes, please contact Alex Bunten, Pale Morning Media, alex@palemorning.com, 802.496.6072.

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