Tailwind Fuels Up with Darby Communications as PR Agency of Record

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Durango, CO – Tailwind Nutrition, manufacturers of the popular endurance drink mix with all the electrolytes and calories that athletes need all day, announces their partnership with Public Relations agency Darby Communications. Effective immediately, Darby Communications’ team will implement a public relations and social media campaign to heighten brand awareness and spread excitement about Tailwind Nutrition’s endurance drink mix that is all you need, all day long.

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Based in the active mountain town of Durango, Colorado, Tailwind Nutrition was founded by co-owners and endurance athletes, Jeff and Jenny Vierling. After struggling to find a source of nutrition for the Leadville 100 that addresses the challenges of fueling for longer events, Jeff formulated a nutritional drink mix that has a clean, refreshing taste and solves common issues such as stomach problems (feeling full, bloated or worse), ease of use (getting fuel and electrolytes from a single drink rather than juggling gels, electrolyte pills, or bars/chews) and those all too common gunky, sticky water bottles. Completely manufactured in their Colorado facility, Tailwind Nutrition is an all-natural product which users can feel good about consuming.

“We are excited to be working with Darby Communications,” says Jenny Vierling, Co-founder of Tailwind Nutrition. “This past year has seen the Tailwind brand grow beyond our traditional niche of endurance athletes and become more available through the specialty retail channel. Darby is well positioned to help us continue this rapid growth with their personalized hands-on approach to business.”

“We use Tailwind Nutrition for racing and training, so we are thrilled to be able to share their unique product with athletes of all disciplines,” says Coral Darby, founder of Darby Communications. “With our experience in the fitness, outdoors and wellness markets, it was a natural extension to add Tailwind Nutrition to our stellar roster of clients.”

For more information on Tailwind Nutrition and their collection of endurance drink mixes, please visit their website www.tailwindnutrition.com or contact Angie Houck at angie@darbycommunications.com.

About Tailwind Nutrition

Tailwind Nutrition was founded in Durango, CO by endurance athletes. Its product, Tailwind Endurance Fuel, is designed to be simple and complete, easy on the stomach, and tasty all day. It contains all the calories and electrolytes an athlete needs while exercising and has a clean, light flavor that tastes even better the longer you go. Hydration pack friendly and available in seven flavors, Tailwind Endurance Fuel is all natural and dairy, soy and gluten free. All you need, all day. Really. For more information visit www.tailwindnutrition.com.

About Darby Communications

A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include ASTRAL, Aventura, Backpacker Magazine, Ecōths, Feetures!, Granite Gear, Headsweats, Hyland’s, Ice Mule Coolers, Industrial Revolution, Sierra Designs and Vasque. For more information, visit darbycommunications.com and check us out on Instagram, Facebook and Twitter.

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