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Stonewear Names Treehouse Communications Agency of Record
Louisville, Colo. — (Dec. 19, 2014) –Stonewear, the Boulder-based women’s outdoor activewear brand, selects Treehouse Communications to advance re-branding efforts and heighten product awareness as its public relations agency of record.
The addition of Treehouse is just one of several new developments at Stonewear, a brand that redefined women’s performance apparel and now raises the standard again with new product designs and fresh visual assets. The new logo and FW15 product collection typify clean lines and bold aesthetics, representative of the brand’s core audience of adventurous, independent women.
Unchanged is Stonewear’s mission to empower women embracing a healthy, outdoor lifestyle by designing clothing that make them feel comfortable and beautiful. With obsessive attention to detail, high performance fabrics and a welcoming fit, Stonewear has built a solid reputation and loyal following crafting activewear women can relate to and that embodies the outdoor lifestyle.
“We are thrilled to represent Stonewear during this pivotal time,” says Theresa Blake with Treehouse. “We share their passion for the outdoors and our Colorado roots are closely aligned. We believe in the quality of their products, commitment to domestic manufacturing and see tremendous opportunity to expand the brand’s reach in our core markets and beyond."
Based in Durango, Colo., Treehouse is a boutique public relations agency specializing in the outdoor, travel and active fitness markets. Working alongside Stonewear, Treehouse will support re-branding and strategic initiatives to take the brand beyond activewear and into the everyday lives of its consumer base.
“I’m proud of the amazing team we have in place and energy behind the brand as we continue to raise the bar in the climbing and active outdoors markets,” notes Kitty Bradley, President of Stonewear and Great Trango Holdings, Inc. “We require a public relations partner that mirrors our drive and enthusiasm. Treehouse is a great fit and we’re excited about the new direction.”
About Stonewear Designs
Since 1995, Boulder-based Stonewear designs premium, made in the USA performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets, Stonewear’s mission is to empower women by designing clothing that makes them feel comfortable, beautiful and inspired to push their physical limits. Every woman who pulls on a Stonewear top, pants or skirt looks great, feels formidable and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more details.
About Treehouse Communications
Specializing in public relations and strategic marketing services ranging from media relations, business writing, brand management, and social media marketing for brands and businesses in the outdoor, active fitness and travel markets. Treehouse has a proven track record for projects requiring strong interpersonal communication skills, self-motivation, dedication, teamwork, and creative problem solving to achieve results for a wide variety of clients. Visit www.treehousepr.com for more info.