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Stonewear Unveils New Website
Louisville, Colo. — (Feb. 16, 2015) – Stonewear, the Boulder-based women’s outdoor activewear brand, advances rebranding efforts with an overhaul of its website www.stoneweardesigns.com. The website is redesigned with a fresh look, user-friendly navigation and engaging content that connects visitors with the Stonewear brand.
In order to articulate a cohesive brand identity, Stonewear enlisted the help of Oblique Design, a Boulder-based ad agency that specializes in branding, custom web and print design. From fresh visual assets to point of purchase displays, the new website and rebranding initiative demonstrate Stonewear’s commitment to streamline its focus and better serve the needs of the female outdoor enthusiast.
The new site aims to improve how visitors interact with the brand featuring rich content and a user-friendly interface. Vibrant, layered images and inspiring photography provide an inviting atmosphere of adventure that embodies Stonewear and its customer base.
“This website represents the new face of Stonewear,” says Stonewear Vice President, Kitty Bradley. “Visitors will find useful, engaging content and beautifully designed products that inspire women to get outside and lead an active, healthy lifestyle. We remain steadfast in our mission to design comfortable, fashionable clothing for real women who get out there and get after it.”
Since 1995, Boulder-based Stonewear designs premium, made in the USA performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets, Stonewear’s mission is to empower women by designing clothing that makes them feel comfortable, beautiful and inspired to push their physical limits. Every woman who pulls on a Stonewear top, pants or skirt looks great, feels formidable and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more details.