Beyond Athleisure: Stonewear Steps Up Performance Apparel for Spring 2017

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Theresa Blake
theresa@treehousepr.com
+1 970 764 7783

Beyond Athleisure: Stonewear Steps Up Performance Apparel for Spring 2017

Louisville, Colo. -- (July 26, 2016) –Stonewear answers the call of today’s discerning female consumer seeking more style in their performance and outdoor apparel. Set to debut at the 2016 Outdoor Retailer Summer Market, Stonewear’s Spring 2017 line features stylish new performance apparel and fabrics offering built in moisture management, breathability, easy care, and UV protection.

“Versatility is key for today’s on-the-go consumer, who values the incorporation of performance attributes like wicking and easy-care without sacrificing comfort and style,” notes Cassie Strid, Stonewear product manager. “As more players enter the activewear game, we continue to differentiate by pairing different fabric combinations while staying ahead of changing fashion trends.”

New Stretch Woven nylon legwear offerings let you move, bend and stretch without limits. Incredibly soft, lightweight and durable, this fabric is made for climbing, hiking, trekking and travel and offers built-in sun protection (UPF 50+). Stonewear also continues to enhance its line with the use of contrasting fabrics and mesh and fabric cutouts found on the brand’s latest high performance sports bra.

Stonewear Spring 2017 New Product Highlights

Cadence Bra
Précis stretch fabric eliminates bounce and wicks away sweat for high intensity, aerobic activities. Paired with Spacer fabric in the cups, plus power mesh and a keyhole cutout in the back for added breathability. MSRP $56

Dynamic Climbing Shorts
Four-way stretch, lightweight woven fabric allows freedom of movement without limits for climbing, wicks sweat and resists abrasion with a UPF 50+ rating. Wide, comfortable waistband and hidden drawcord add support and compression during dynamic movements. Harness compatible with a chalk brush holder for bouldering, plus five pockets, including a security zipper cargo pocket, gusseted crotch, and 7-inch inseam. MSRP $76

Dynamic Climbing Pants
Four-way stretch, lightweight woven nylon allows freedom of movement without limits for climbing, wicks sweat and resists abrasion with a UPF 50+ rating. Wide, comfortable waistband and hidden drawcord add support and compression during dynamic movements. Articulated knees, gusseted crotch and plenty of pockets for storage on the go. Hem can be adjusted to wear as a Capri or cinched down for precise footwork. Harness compatible and features a chalk brush holder for bouldering. MSRP $95

For more information, please visit Stonewear at Outdoor Retailer Summer Market, booth (Booth # 5042) or contact theresa@treehousepr.com.

About Stonewear
Colorado-based Stonewear designs premium, US-made performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets since 1996, Stonewear’s mission is to empower women with clothing that makes them feel comfortable, look beautiful and inspired to push themselves. Every woman who pulls on a Stonewear top, pants, dress, or skirt looks great, feels formidable, and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more information.

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