Mystery Ranch Selects Inside Out PR as Communications Agency of Record


Bozeman, MT. (March 31, 2015) – Mystery Ranch, a pack company built on a heritage of function, comfort, quality and durability, announced today that Inside Out PR and Consulting will handle its media and brand communications for the Outdoor market in North America.

“As we expand our distribution, Mystery Ranch looks to Inside Out PR to help us spread the word about our dedication to designing durable packs that deliver the best load carriage and highest level of comfort,” said VP of Marketing and Sales Alex Kutches. “Inside Out is uniquely qualified to share our brand’s story given their outdoor connections and years of experience working with technical packs.”

Mystery Ranch Brand History

Steeped in pack-building acumen, Dana Gleason’s most recent pack company has been manufacturing packs and load carriage systems for military, hunting, wildland fire and mountaineering customers since 2000. With a focus on user-centric designs and hand-built quality, Mystery Ranch is a global brand based in Bozeman, Montana with worldwide production and distribution. Gleason and partner Renée Sippel-Baker founded Mystery Ranch in 2000, but have worked together since 1978. In 1985, the duo co-founded and ran Dana Design, the backpack company that changed the industry standard in comfort, quality and load carriage technology.

“It’s an honor to work with an industry icon like Dana Gleason,” stated Paige Boucher, Co-Founder at Inside Out PR. “His reputation for pack design is second-to-none, and we are thrilled to join the Mystery Ranch team and to share Dana’s latest pack innovations with the industry and beyond.”


About Mystery Ranch

Mystery Ranch is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, Mystery Ranch designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: #builtforthemission

About Inside Out PR and Consulting

With over 30 combined years of experience building brands and developing communications strategies, the Inside Out team knows the key to any successful idea is based in the emotional connection it creates with its consumer. Driven by passion for building lasting relationships with people and a love for the outdoors the ISO team prides themselves in Telling your Inside Story to the Outside World.

PR Contacts:

Paige Boucher


Erin Brosterhous