Bozeman, MT. (June 27, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, has launched a comprehensive microsite, Architecture of a MYSTERY RANCH Pack. The site is designed to help consumers and retailers better understand all aspects of their packs including Load Carriage™, fit, pack access and the top-shelf materials that go into the development and construction of premium technical packs
“Over my four decades of designing and building backpacks, I have seen trends come and go, but there’s one thing that has remained a constant: backpackers won’t and don’t want to continuously adjust the fit of their pack,” said MYSTERY RANCH Founder and Lead Designer Dana Gleason. “They want to be able to pull their pack on, have it fit, be comfortable and go.
Dana goes on to explain MYSTERY RANCH’s patented Load Carriage™ system and approach for pack fitting. “Our packs have evolved to be very simple to use, but that there is a huge amount of thought, engineering, and testing that has gone on behind the scenes and that’s what we address with this new micro-site.
The MYSTERY RANCH micro-site is universally helpful to outdoor retailers and anyone who wants or needs to carry heavy loads – ranging from backpackers to backcountry elk hunters, wildland firefighters to special-ops servicemen patrolling hostile terrain.
The videos, photography, detailed illustrations, intuitive layout and easy-to-grasp language of the site facilitate the viewer’s understanding of the fundamental design ingenuity and load-bearing solutions that differentiate MYSTERY RANCH backpacks from the others in the market.
“It’s extremely easy to get an absolute perfect fit with one initial fitting,” reiterates Gleason. “Backpacking and mission-based jobs which require a pack, don’t have to be uncomfortable.”
About MYSTERY RANCH
MYSTERY RANCH is committed to building the finest Load Carriage™ equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: http://mysteryranch.com #BuiltForTheMission