Myster Ranch Launches Online Resource: Architecture of a Mystery Ranch Pack

Author:
Updated:
Original:

Bozeman, MT. (June 27, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, has launched a comprehensive microsite, Architecture of a MYSTERY RANCH Pack. The site is designed to help consumers and retailers better understand all aspects of their packs including Load Carriage™, fit, pack access and the top-shelf materials that go into the development and construction of premium technical packs

“Over my four decades of designing and building backpacks, I have seen trends come and go, but there’s one thing that has remained a constant: backpackers won’t and don’t want to continuously adjust the fit of their pack,” said MYSTERY RANCH Founder and Lead Designer Dana Gleason. “They want to be able to pull their pack on, have it fit, be comfortable and go.

Dana goes on to explain MYSTERY RANCH’s patented Load Carriage™ system and approach for pack fitting. “Our packs have evolved to be very simple to use, but that there is a huge amount of thought, engineering, and testing that has gone on behind the scenes and that’s what we address with this new micro-site.

The MYSTERY RANCH micro-site is universally helpful to outdoor retailers and anyone who wants or needs to carry heavy loads – ranging from backpackers to backcountry elk hunters, wildland firefighters to special-ops servicemen patrolling hostile terrain.

The videos, photography, detailed illustrations, intuitive layout and easy-to-grasp language of the site facilitate the viewer’s understanding of the fundamental design ingenuity and load-bearing solutions that differentiate MYSTERY RANCH backpacks from the others in the market.

“It’s extremely easy to get an absolute perfect fit with one initial fitting,” reiterates Gleason. “Backpacking and mission-based jobs which require a pack, don’t have to be uncomfortable.”

###

About MYSTERY RANCH

MYSTERY RANCH is committed to building the finest Load Carriage™ equipment in the world. A product-driven company from the beginning, MYSTERY RANCH designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: http://mysteryranch.com #BuiltForTheMission

Media Contacts:

Paige Boucher

970.291.4155

paige@insideout-pr.com

Erin Brosterhous

970.846.1684

erin@insideout-pr.com

Related

Mystery Ranch Raises Over $1200 for Access Fund at Outdoor Retailer; Stein 62 selected as ‘Best in Show’ by Gear Junkie

Bozeman, MT. (August 9, 2016) – MYSTERY RANCH, an industry-leading pack company, focused on function, comfort, quality, and durability, celebrates another successful Outdoor Retailer Summer Market trade show, at which the company raised over $1200 for the Access Fund and the ...read more

Classic Black

MYSTERY RANCH Women’s Packs to be Included with Wylder Launch

MYSTERY RANCH, an industry-leading pack company built on a heritage of function, comfort, quality and durability, is thrilled to be included in the inaugural collection of brands offered by Wylder, a new online retailer for the modern outdoorswoman. Wyldergoods.com, which ...read more

Screen Shot 2015-07-21 at 10.44.24 AM

Mountainsmith Launches Redesigned Lumbar Packs for 2016

Golden, CO (July 21, 2015) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will debut 2016’s completely redesigned lumbar pack line at Summer Outdoor Retailer. Innovative and built for off the beaten path excursions, these new ...read more

Screen Shot 2016-07-27 at 3.07.48 PM

Osprey Packs Partners with Gear Cuts to Support Expanding Video Catalog

Durango, CO (August 1, 2016) - Osprey Packs, a brand synonymous with the Outdoor Industry, has recently enlisted Gear Cuts to produce a number of product videos. Osprey is dedicated to improving the online experience for all of their loyal customers, and as such, has expanded ...read more

MS Snews Photo

Mountainsmith Partners with Chris Burkard on New Line of Adventure Photography Packs

(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is excited to announce the launch of their new line of adventure camera packs designed in collaboration with legendary outdoor lifestyle photographer Chris Burkard. The ...read more

2015-HF-Stack-Logo[6]

Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources

Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best and Brightest In Wellness® Award from the National ...read more

screen-shot-2016-12-14-at-2-12-18-pm

Mountainsmith Brings it Back Home with Limited Edition Colorado-Made Tyrol Packs

Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has announced the debut of their limited edition Tyrol pack. The new Tyrol packs are handmade in Boulder, CO from 100% up-cycled material, and each one is numbered and marked with the initials ...read more

MS Logo_HiRes

Mountainsmith Pre-Launches 2015 K-9 Packs at REI for Falliday

Golden, CO (October 6, 2014) – Mountainsmith’s dedication to the K-9 adventure experience has spanned 30+ years and there's no slowing the efforts. Looking to inspire more dog-loving adventurers access to the outdoors with their pets, Mountainsmith is excited to pre-launch their ...read more

MR Horizontal Black on white

Mystery Ranch Launches New Mountain Line for Spring 16

Bozeman, MT. (June 15, 2015) – Mystery Ranch, a pack company built on a heritage of function, comfort, quality and durability, is launching an entirely new Mountain collection of packs for outdoor enthusiasts for Spring 2016 delivery. The collection includes four categories and ...read more