Mystery Ranch Launches New Website With Improved Access and Navigation


Bozeman, MT. (April 21, 2015) – Mystery Ranch, a pack company built on a heritage of function, comfort, quality and durability, announced today the launch of a new website to offer customers improved access to the brand and the latest in pack-building innovation. The new is built for the mission and features improved navigation, responsiveness and speedier checkout.

“The new website is about accessibility,” said VP of Marketing and Sales Alex Kutches. “The primary goal was to open the door to our brand and develop a site that functions as well as our packs. Efficiency, efficacy and clean design guided the entire project and we couldn’t be happier with the result.”

Mystery Ranch Brand History

Steeped in pack-building acumen, Dana Gleason’s most recent pack company has been manufacturing packs and load carriage systems for military, hunting, wildland fire and mountaineering customers since 2000. With a focus on user-centric designs and hand-built quality, Mystery Ranch is a global brand based in Bozeman, Montana with worldwide production and distribution. Gleason and partner Renée Sippel-Baker founded Mystery Ranch in 2000, but have worked together since 1978. In 1985, the duo co-founded and ran Dana Design, the backpack company that changed the industry standard in comfort, quality and load carriage technology.


About Mystery Ranch

Mystery Ranch is committed to building the finest load carriage equipment in the world. A product-driven company from the beginning, Mystery Ranch designs packs for the job that needs to get done, for the people committed to doing it, with the best materials available and the most durable construction methods that exist. For more: #builtforthemission

Media Contacts:

Paige Boucher


Erin Brosterhous