SMAK Strategies Welcomes Scott Kaier as New Account Director


SMAK Strategies, a boutique public relations and marketing agency based in Boulder, CO, is proud to announce the hiring of Scott Kaier. Effective immediately, Kaier will serve as an Account Director and begin working on several accounts including the North American Handmade Bicycle Show, Harbinger, EvoFit, Armpocket, and RedHed Tools.

Kaier brings over nine years of public relations experience to the new position and will be an integral part to the future growth and success of SMAK.

“I’m thrilled to welcome Scott to the SMAK team,” said Maria Hennessey, Founder and President of SMAK Strategies. “Scott has an incredible track record of spearheading highly successful PR campaigns for a variety of brands. His longstanding relationships and media expertise will be a huge asset to our current and future brand partners.”

SMAK Strategies specializes in a unique form of strategic PR and brand-building services, bringing outdoor, active lifestyle, and new consumer brands to the forefronts of their markets. The company is small by design, enabling SMAK to give their clients the hands-on attention and personal service they deserve.

Kaier comes to SMAK from American Recreation Products where he successfully conceived, planned, and executed public relations campaigns for Sierra Designs, Kelty, Ultimate Direction, and SJK Hunting / Slumberjack. Before that, he spent over six years working with the Vermont-based Pale Morning Media public relations agency.

“I’m very excited to join SMAK and am honored to be leading and working with such a skilled and talented team,” said Kaier. “I really look forward to generating stand-out media coverage for our clients’ and being an integral part of SMAK’s future success.”

About SMAK Strategies

SMAK is a team dedicated to brand building for select clients by providing full-service, customized Public Relations and Marketing services. Offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. SMAK’s current roster of clients includes the North American Handmade Bicycle Show, RedHed Tools, Harbinger, HumanX by Harbinger, EvoFit, Armpocket , Potable Aqua, BackJoy, Bani Bands, and Polar Explorer Eric Larsen. For more information, please visit