SIA Backs 9th Annual World Snowboard Day

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Global Celebration of Snowboarding Scheduled for Sunday, December 21, 2014

Washington, DC (October 30, 2014) -- SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will once again support and help promote the upcoming2014 Snowboard Day (WSD) the largest snowboard event in the world created “by riders for riders.” Scheduled for Sunday, December 21, WSD will offer up free activities for the public to discover snowboarding, share their common passion for snowboarding and enjoy a day on the slopes at resorts around the world.

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“For nine years World Snowboard Day has done an amazing job of celebrating snowboarding with all skill levels. To pull off a program that promotes the fun of snow sports, on a global level, is always impressive,” said David Ingemie, SIA President.

Hundreds of WSD organizers are currently preparing a mind-blowing experience for the 9th edition of World Snowboard Day. As in previous years, WSD will bring together riders from across the globe - from beginners to experts - to kick off the season and celebrate snowboarding and its unique subculture.

Sunday, December 21, 2014, promises good times and snowboard-sliding fun. Snow sports enthusiast will find a whole host of activities during the event: contests, beginner snowboard lessons, gear testing, demos, meet-and-greets with professional riders, drinks, concerts, video contests and much more.

“We are thrilled to see how strong the relationship with SIA has become. We are also proud to be associated with an organization that so adeptly represents the winter sports industry in North America. SIA’s increasing energy and enthusiasm to grow both participation and the industry is an example for the rest of the world to follow. Snowboarding overall is lucky to have SIA on board,” commented Rémi Forsans, EuroSima Mountain Division president and WSD founder.

The only goal of WSD is to have an unbelievably GOOD TIME. All activities are free and open to anyone and everyone to share a common passion for snowboarding and enjoy a day on the hill.

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Last year, World Snowboard Day hosted 114 events in 30 countries around the world. Since the launch of this international event eight years ago, more than 100,000 people have been able to discover the joy of sliding on snow and to ride to the rhythm of WSD. After eight highly successful editions, this event has become a must for everyone who lists snowboarding as their passion.

NEW FOR 2014

Communications - the WSD creative team is busy working on a Punk Rock theme. Powdy, the rowdy mascot, will be planted in a “Freak Show” décor, giving promotional tools a punchy, off-beat feel. The World Snowboard Day website [www.world-snowboard-day.com] is already online and organizers can start planning events.

The Ambassador - a new pro-rider will take over the reins from the charismatic Xavier de Le Rue. Patience is a virtue and the mystery-individual’s name will be revealed all in good time.

Stay tuned for sneak previews and updates on the latest WSD news. Follow/join WSD on FacebookTwitterYoutubeand Pinterest. Make note of the new hashtag [#snowboardday2014] to be an integral part of WSD the actual day of the event.

- World Snowboard Day -

Since 2006, World Snowboard Day has been a unique opportunity for the international snowboard community to promote the sport and its unique subculture by providing the general public with the opportunity to try a variety of activities for free. This event receives support from international organizations such as Outdoor Sports Valley (OSV) and World Snowboard Federation in Europe, SnowSports Industries America (SIA) in North America, CorePower Asia in Asia, and the TTR World Tour.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more atSnowsports.org.

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