SIA’s Nordic Demo Serves Up Two Days of Product Testing, FREE Seminars and Events at Copper Mountain Resort


SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released its initial plans for the 2014 Nordic Demo including on-site educational seminars, hosted industry gatherings and product testing during the two-day Nordic-specific event--all part of the On-Snow Demo/Ski-Ride Fest at Copper Mountain Resort (Feb. 3-4). The On-Snow Demo will follow the 2014 SIA Snow Show (Jan. 30-Feb. 2) held at the Colorado Convention Center in downtown Denver.

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This year’s Nordic Demo, held for the first time at the same location and for the same days as the On-Snow Demo, will feature more equipment, brands, models and sizes than any other demo in the country. Companies exhibiting at the Nordic Demo include Alpina Sports Corp, Atomic USA Inc., Fischer Skis US, Madshus, Rossignol, Salomon USA and Swix Sport USA, Inc.

“We’re excited for the trail system Copper is creating specifically for this year’s Nordic Demo. The course will feature many designated short test loops with varied terrain, which is a great for comparing products,” commented SIA’s Nordic Director Reese Brown.

 For more Nordic Demo Highlights go to:

The seminars are 25 minutes each with a 5-minute Q & A and cover simple but effective techniques for small and mid-sized retailers and resorts. The series kicks off with a Nordic market trends update from Kelly Davis, SIA director of research, on February 2 at 6:30 p.m. Other seminars are scheduled for February 3 at 9:30 a.m. and 3:30 p.m. and February 4 at 8:30 a.m., topics to be announced.

“The SIA Nordic Demo is a phenomenal event. I really can’t understand why every Nordic retailer in the country doesn’t attend,” commented Gene Dayton, Frisco Nordic Centers, Breckenridge, Colo.

Register for the 2014 SIA Snow Show or Nordic Demo at The $20 On-Snow Demo registration fee includes complete access to all portions of the Demo. For more information about this snow sports industry-only event, go to or contact Reese Brown at

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver, Colo. followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates and registration for the 2014 SIA Snow Show, visit

For 24/7 updates on all things 2014 Snow Show, check back on andSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 to join the conversation.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at