PulseOn Contact: Tara Coyle, 307 733 8777, firstname.lastname@example.org
OUTSIDE Contact: Maya Meredith, 212 255 0945, email@example.com
PulseOn Heart Rate Monitor featured in
OUTSIDE Summer Buyer’s Guide 2015
Boulder, CO (April 22nd, 2015) –OUTSIDE, America’s leading active lifestyle brand, has selected the PulseOn heart rate monitor to be featured in their Summer Buyer’s Guide as among the best gear to have for the summer sports season. The PulseOn was reviewed in the Fitness: Wearable Technology category. The entire selection of products appears in OUTSIDE’s Summer Buyer’s Guide, on newsstands April 28.
This year, the OUTSIDE team of adventure sports experts hit the trails on foot and on wheels, and took to rivers and lakes around the country to put all the newest shoes, bikes, boats, fitness apparel, accessories and gadgets to the test. The Summer Buyer’s Guide offers readers everything they learned from field-testing hundreds of products, making it the top resource for everyone from seasoned adventurers to venturing out for the first time. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. Only the best items on the market are featured in the guide.
“We are excited that PulseOn was chosen to be featured in the Outside Buyer’s Guide alongside many reputable outdoor brands,” explains Karla Asikainen, Head of PulseOn Sales and Marketing. “We developed PulseOn with outdoor and fitness enthusiasts in mind. The device is accurate and easy-to-use. Every detail of the sleek design was considered in an effort to make it the perfect companion for a variety of sport and outdoor activities. What makes the device truly special is that instead of solely displaying your heart rate, it analyzes and transforms your heart rate into actionable feedback, helping people improve their overall fitness.”
“The innovations in the field of adventure and outdoor gear never cease to amaze us,” says OUTSIDE Buyer’s Guide editor Sam Moulton. “Our team of gear experts had plenty of difficult choices to make in putting together the Summer Buyer’s Guide this year, but after testing everything from hiking packs and running shoes to wearable tech and commuter bikes, we hand-picked the very best 350 products, including the fourteen very top performers that received our coveted Gear of the Year award. Once again, the issue is packed with everything you need for summer fun and adventure.”
Ideal for fitness enthusiasts of all kinds, PulseOn is the ultimate in comfort, style and usability, giving users the tools to understand their heart rate better and the insights it has on one’s fitness. Beyond just a number, this incredibly easy-to-use device and app provides meaningful, personalized feedback including calories burned, distance, time to full recovery, the overall effect of your training, coaching advice, VO2 Max and more, without the need for a chest strap! A map shows the route taken and graphs show effect over time. It also tracks the time and date of each activity, allowing users to create and monitor their own fitness diary. All of this is done from the smallest wrist based heart rate-monitoring device available. PulseOn is incredibly simple and intuitive to use, and with a summer price of $139, it is more accessible to fitness enthusiasts at all levels.
The complete list of Gear of the Year Awards winners will be featured in the OUTSIDE Summer Buyer’s Guide, available April 28.
About PulseOn: Founded in Nov. 2012 by five experts in sensor technology, algorithms and mobile technology, PulseOn is a spin-off from Nokia, designed and developed in Finland. The groundbreaking wrist device and mobile application tracks your heart rate continuously, and transforms the most accurate heart rate data into meaningful, personalized feedback on the effect of training on an individual user’s body, making it easier than ever for you to reach your full potential. For more information, log onto pulseon.com.
About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.