SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within existing markets while also driving growth and expansion with new consumer groups.
“Lisa is a fantastic addition to the Stanley leadership team! She’s a successful global brand builder with the energetic passion and proven experience to take Stanley to the next level and expand our consumer engagement,” Kelly Kraus, Vice President of PMI’s Stanley brand.
Wood comes to PMI’s Stanley brand having most recently served as brand development manager for Continental Tire where she led the brand strategy from positioning to communication strategies to increase the overall market share for the tire company. Prior to Continental, Wood handled the introduction of the luxury overland camping brand ARB 4x4 Accessories to the North, South and Central American markets.
“The opportunity to work with a century-old brand with such a rich history as Stanley is amazing. And the caliber of talented people on this team speaks volumes about the excitement and energy behind this brand,” explains Lisa Wood. “I am thrilled to be a part of the Stanley team and look forward to contributing to the continued growth of the brand.”
Originally from Vancouver, BC, Wood is excited to return to the Pacific Northwest where she enjoys almost every kind of cycling, running and more recently SUPing in the Puget Sound.
About the STANLEY brand:
Invented by William Stanley on September 2,1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit www.stanley-pmi.com.
Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands. Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally. Migo® was founded in 1999 and is rapidly growing in the Asia Pacific region. PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.
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