Optic Nerve Launches New Women’s Polarized Sunglass Collection

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Independently Owned Sunglass Company Announces Release Of New Women’s LineThat Emphasizes Both Fashion and Function

ON Realeases New Women's Line

WHEAT RIDGE, Colo., July 8, 2013 – Optic Nerve, an independently owned and operated provider of premium sport and lifestyle sunglasses, announces the 2014 release of a new women’s line that marries fashion with function. This new line, featuring all polarized sunglasses, will put Optic Nerve on the same level as the premium industry competition.

Not only will all styles in the new women’s line feature polarized injected polycarbonate lenses that meet global standards, but they will also have a hydrophobic coating that repels water, oil and dust. The combination of these best in class technologies will provide women with the most favorable optics available.

 “One of our main missions for 2014 was to provide women with trendier, more flattering styles while giving them superior performance,” said Gregory Niver, Optic Nerve Brand Manager. “With that goal in mind, creating a new and unique line was a natural step for the brand.”

The new women’s polarized line will retail at $59 and include shapes from cat-eyes to retro-inspired silhouettes as well as color pallets and embellishments that were artfully crafted to stand up to the latest trends. For fashion conscious women with active lifestyles, these pieces are ideal for everyday wear.

Optic Nerve will be debuting the new women’s polarized collection during the Outdoor Retailer Summer Market show, Booth #32061, at the Salt Palace Convention Center in Salt Lake City. They will also be releasing a new brand of products.

About Optic Nerve

Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at Outdoor Retailer Summer Market show Booth #32061 or go to www.opticnerve.com.

Media Contact

Mae Harris

Optic Nerve

maeharris@mountainshades.com

303.872.2060

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