Independent Eyewear Maker Announces Corporate Rebrand Mountain Shades, Inc., the eyewear maker behind Optic Nerve sunglasses and goggles, is rebranding the company as Optic Nerve Eyewear. The decision to make this transition was one based on the fierce passion that Bill Cotton ...read more
Eyewear Maker Appoints Gregory Niver To Director Of Sales Along With Other Internal Promotions WHEAT RIDGE, Colo., July 23, 2014—Optic Nerve Eyewear announces a positive restructure of their Sales and Marketing Team. Internal promotions include a new Director of Sales, Sales ...read more
Independent Eyewear Company Has An Exclusive Offer For Its First Year Attending The “Celebration of Cycling” WHEAT RIDGE, Colo., March 3, 2014—Optic Nerve has announced plans to attend its first ever Sea Otter Classic in 2014. The independently owned and operated eyewear company ...read more
January 20, 2014 (Honolulu, HI) – Optic Nerve, a Colorado-based leader in the sport sunglass industry, is joining forces with XTERRA, the nation’s premier off-road triathlon and trail running series, as a Participating Sponsor and the Official Eyewear Partner of the 2014 XTERRA ...read more
Independently Owned Sunglass Company To Debut Consumer-Friendly Lens Changing Mechanism At Interbike Wheat Ridge, Colo. – Optic Nerve, an independently owned and operated provider of premium sport and lifestyle sunglasses, is pleased to announce the upcoming release of a new ...read more
Independently Owned Sunglass Company Announces Release Of New Women’s LineThat Emphasizes Both Fashion and Function WHEAT RIDGE, Colo., July 8, 2013 – Optic Nerve, an independently owned and operated provider of premium sport and lifestyle sunglasses, announces the 2014 release ...read more
Sports Sunglass Company Adds Marketing Bench Strength In An Effort To Grow National Awareness Wheat Ridge, Colo., May 29, 2013 – Optic Nerve, the industry leader in performance-driven, price-conscious sunglasses and goggles, is pleased to announce that Mae Harris has joined the ...read more
