Kate Gaeir

PORTLAND, OR (January 24, 2019) – Continuing to evolve snow sports through true innovation, Smith is excited to announce its new 4D MAG™ goggle was recently rewarded the 2019 ISPO Award within the Snowsports segment for protection. Raising the bar in lens design and construction ...read more

In honor of Breast Cancer Awareness month, two iconic active sports brands, Smith and Dakine have launched collaborations with Boarding 4 Breast Cancer (B4BC), a non-profit foundation that advocates for early detection and a healthy, active lifestyle as the best means for breast ...read more

Hood River, OR - March 5, 2018 Dakine is excited to announce today the launch of its new Fear the Known campaign, a call to consumers to break free from their daily routine and seek new experiences. At Dakine, they're not put-your-feet-up-by-the-campfire kind of people. For 39 ...read more

Hood River, OR - February 26, 2018 Considered the best surfer in the world, John John Florence has been on a surfboard since his infancy, originally signing as a Dakine athlete at age 7. He’s been gracing covers of magazines, redefining the approach to progression and ...read more

OAKLAND, CA - February 9, 2018 HydraPak® – creator of innovative hydration solutions for performance-driven people, received outstanding accolades at the recent ISPO Awards 2018 in Munich, Germany, earning Gold for the new Expedition™ 8-Liter in the Outdoor segment for ...read more

OAKLAND, CA - January 10, 2018 HydraPak® – creator of innovative hydration solutions for performance-driven people – and the Theodore Roosevelt Conservation Partnership (TRCP) – a national advocacy organization with a mission to guarantee all Americans quality places to hunt ...read more

Stabio, Switzerland - January 9, 2018 Technical cycling apparel brand, ASSOS of Switzerland, announces today a partnership with the Cylance Pro Cycling Team. As part of ASSOS’ initiative to further support and promote women in cycling, the two-year sponsorship of the UCI ...read more

Oakland, CA - October 18, 2017 HydraPak, a leader in performance hydration products for outdoor, biking, running, and hunting and fishing, is pleased to announce its partnership with Akimbo Communications to oversee the company’s media relations in North America. “We are ...read more

Salt Lake City, Utah (September 14, 2017) Heritage cycling brand, ASSOS of Switzerland, announces the expansion of its North American sales force and the consolidation of owned distribution. ASSOS is ramping up its sales force in key territories to build stronger retailer ...read more

A National Campaign Helping America Get More Active, Fit & Healthy Denver, CO - August 30, 2017 Boa, a global leader in performance fit systems, is proud to announce its sponsorship of PHIT America, a national charity and campaign to fight the ‘Inactivity Pandemic’ that is ...read more

Boa Signs Para-Athletes Allysa Seely and Chad Jukes Denver, Colo - July 11, 2017 Boa Technology, creators of the award-winning Boa System, is excited to announce a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical ...read more

Run-specific Boa System for Optimal Fit and Enhanced Performance DENVER, COLO. - June 8, 2017 Boa Technology, creators of The Boa System, expands its award-winning fit systems in the run market with new textile-based lace and guides. In conjunction, Boa is pleased to announce ...read more

DENVER, COLO. - June 1, 2017 Boa Technology Inc. is pleased to announce the appointment of Shawn Neville to the position of Chief Executive Officer, effective immediately. Boa, a global leader in revolutionizing fit, welcomes Neville and his extensive experience in global ...read more

HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more

Innovation Pioneer Updates Visual Language to Reflect Its Solutions that are Fit to Go Further™ Denver, CO – In 2001, Boa Technology founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of ...read more

PORTLAND, OR - Smith is excited to announce its partnership today with Intrawest as the new official eyewear, goggle and helmet sponsor for Steamboat Ski Resort (CO), Winter Park Resort (CO), Snowshoe Mountain (WV), Stratton Mountain Resort (VT), Blue Mountain Resort (ON), Mont ...read more

New Office, New Hires, New Chapter for the Innovators of Purpose-built Closure and Adjustment Systems DENVER, CO – Last week, Boa Technology and Zeppelin Development broke ground on a 140,000-square-foot office building in Denver’s RINO (River North Arts District) neighborhood to ...read more

PORTLAND, OR - Adding to a roster of strong, prominent and dominating athletes, Smith is pleased to announce the addition of Louif Paradis to its Global Snowboard Team. The French Canadian-born urban snowboarder grew up sliding rails and hopping fences in Quebec City and has ...read more

PORTLAND, OR – With nearly 30 years in the action sports industry, Tim Weisser joins Smith as the new West Coast Sales Manager for its Sports/Outdoor Lifestyle Channel. Originally from Colorado, Weisser has deep roots in the snow and outdoor markets across the country. After ...read more

PORTLAND, OR – Effective immediately, Smith is pleased to announce the appointment of Ben “Benny” Cruickshank as Sport Channel Communications Manager. With a passion for mountain biking, road cycling and skiing, the Michigan-native received his degree in Merchandising ...read more

PORTLAND, OR - Smith is pleased to announce the appointment of Cale Meyer as Promotions Manager. A native of Bend, Oregon with a passion for snowboarding, Meyer joins the Portland-based marketing team where he is responsible for overseeing the development of snow and outdoor ...read more

HOOD RIVER, OR – Dakine is pleased to announce its partnership with Akimbo Communications to oversee the company’s media relations. Effective immediately, Akimbo will collaborate with the iconic action sports brand to communicate its deep rooted brand stories, new initiatives, ...read more

BOULDER, Colorado – Apex Ski Boots, pioneers of the unique modular designed high performance ski boots, announced this week it has initiated an equity offering through the crowd funding site CircleUp. Connecting accredited investors with consumer brands, CircleUp supports ...read more

KETCHUM, Idaho – Smith Optics is pleased to announce the launch of its renovated brand website, smithoptics.com. Utilizing the hybris platform, Smith has upgraded the user functions and product presentation while also offering a better browsing experience and best in class ...read more

MAUI, Hawaii -BLUESMITHS Crafted Waterwear is proud to present the third annual Paddle Imua event on Saturday, May 3rd, a downwind paddle race and community gathering that benefits Maui’s children with special needs. The 10-mile race from Maliko Gulch to Hawaiian Canoe Club in ...read more

KETCHUM, Idaho – Smith Optics is the proud recipient of the Outdoor Industry Award for ‘Best Product Packaging’ for their ChromaPop lens technology campaign. The award, presented by Outdoor USA Magazine at the recent Outdoor Retailer Winter Market, celebrates those companies in ...read more

KETCHUM, Idaho – For the second year in a row, Smith Optics is the proud recipient of the ISPO Award for Design & Innovation. Following last year’s win for the Vantage Helmet with Aerocore technology, the 2014 title has been presented to the brand for the new interchangeable I/O ...read more

KETCHUM, Idaho – Smith Optics is pleased to announce today a two-season partnership with the popular video game franchise, Angry Birds® to license its whimsical graphics on a collection of Smith’s juniors and kids products. Launching at retail in early Fall 2014, Smith will be ...read more

KETCHUM, Idaho – Seven years ago, Smith Optics introduced the first rimless interchangeable goggle in the world. The launch set an industry benchmark in goggle development, and today, Smith is proud to introduce the next level in interchangeable design and technology with the ...read more

KETCHUM, Idaho - Smith Optics announced today the addition of two new standouts to their surf team: Tim Reyes and Jake Marshall. Based in Huntington Beach, CA Tim Reyes has a smooth, powerful surf style that has carried him through numerous competitions with the Association of ...read more

KETCHUM, Idaho – In 1979, Smith Optics introduced its first line of sunglasses for people who live outside walls, like company founder Dr. Bob Smith. The freethinking visionary had a lust for life and wanted to provide superior quality sunglasses to make everyone’s outside ...read more

KETCHUM, Idaho – The top skiers, cinematographers, and photographers were honored last weekend at the 14th Annual Powder Awards with many of the top accolades going to a bevy of Smith Optics’ athletes. The Sun Valley-based brand celebrated big wins alongside its team of ...read more