PORTLAND, OR (April 25, 2019) - Smith is pleased to announce Mark Phares has re-joined Smith as the new Vice President of Global Sales. Phares previously spent 17 years within the Smith organization in various sales and management roles, before serving as Director of Sales overseeing the Western US at OluKai for the past four years.

“I’m extremely grateful and excited about the opportunity to rejoin Smith.  I’m fortunate to have been part of a number of really great brands, but being back at Smith is a bit of a homecoming for me. “said Phares. “Smith is extremely special – the people, the culture, and the product. Together it’s a winning formula, and I’m really looking forward to the challenge, and helping the team continue to take the brand to the next level!”

Phares will share time between his home in California and Smith’s Pacific Design Center in Portland, Oregon. He reports to Steve Wright, CCO of Safilo and the Global Sport Channel.

Outside the office, Phares can enjoys life outdoors; on his road bike, spending time on and around the water, and enjoying adventures with his family. He can be reached at mark.phares@smithoptics.com.

Mark Phares

Mark Phares

About Smith:
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.


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