Western Spirit Cycling Continues to Evolve the Hands-On Consumer Bike Experience

MOAB, Utah [April 4, 2019] – Western Spirit Cycling - founders and promoters of Outerbike; the consumer-focused experience for testing, reviewing and riding the newest bikes and cycling gear - announces Ken Meidell has joined the team as the first CEO of Outerbike.

Meidell most recently served as CEO for Dakine, and has over 15 years of experience in executive roles at Outdoor Research and Cascade Designs. In his new role within Western Spirit, Meidell brings his deep knowledge of growing the consumer experience and his passion for mountain biking and the outdoors to evolve Outerbike in 2019 and beyond.

As a creative leader and solid cyclist, Meidell has fresh insights and ideas for growing Outerbike that best serve the industry, the manufacturers and the consumers.  “We are super excited to be partnering with Ken to take Outerbike to the next level,” said Western Spirit CEO, Ashley Korenblat.

Established in 2010, Outerbike is a series of experiential consumer events dedicated to helping riders chose their next bike and explore new cycling gear. With the changing landscape in sales channels, coupled with the continual improvements in product design and technology, Outerbike offers cyclists a bespoke, hands-on opportunity to ride bikes and test gear on real trails before making purchasing decisions.

Welcoming avid riders, early adopters, and all cycling curious consumers, Outerbike is a fun and inclusive environment to learn, explore and experience biking from an insider’s perspective at some of the world’s premier mountain biking destinations. The three-day events offer real rides on real trails on dream bikes from all attending brands. Between activities, exhibitors and attendees enjoy lunch, and later beers, together under the Outerbike tent to convene, chat and compare the finer points of all the gear.

“These weekends unite cyclists with the companies committed to growing our sport as well as allow for newer riders to progress in their journey by building community, courage, and conversation around cycling” said Meidell.

“Outerbike is focused on one thing:  providing world class bike demo opportunities for all levels of cyclists, and having Ken on the team will allow us to bring more bikes to more riders in more great places!” said Korenblat. 

In 2018, Outerbike events in Crested Butte, Moab, and Bentonville attracted riders from 48 states and 14 countries. A fourth location, Sun Valley, Idaho, has been added for 2019. Over 100 of the leading bike and gear brands will be in attendance this year at the following Outerbike experiences:

Outerbike 2019 Schedule

Sun Valley, Idaho                 June 21-23, 2019
Crested Butte, Colorado    August 16-18, 2019
Moab, Utah                         October 4-6, 2019
Bentonville, Arkansas         October 25-27, 2019 

For more information, or to sign up for an Outerbike experience, visit www.outerbike.com.

Media Contact: Kate Gaeir, Akimbo Communications
kate@akimbopr.com, (206) 334-0863

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Western Spirit Cycling is headquartered in Moab, UT, and runs multi-day bicycle tours and outdoor events on public lands throughout the country.

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