Denver, CO (April 16, 2019) – Boa Technology - makers of the award-winning Boa Fit System - announces the launch of its first consumer campaign, DIALED IN, and it’s new global digital web-based platform,, to inspire consumers to get “dialed in” and better connect them to Boa-powered performance products around the world.

The DIALED IN campaign showcases pioneers in both sport and life who define and push the limits of performance, are unconventional, and are constantly innovating. Boa chronicles them “dialing in” mentally and physically to perform at their peak using the Boa Fit System, which delivers a fast, effortless, precision fit.

The initial campaign features original video content that spotlights:

- The BORA – hansgrohe cycling team and three-time World Champion Peter Sagan behind the scenes preparing for a successful 2019 season. "Without preparation, you don't need luck. If you have no preparation, you have no chance to go for victory,” says Sagan. "From training at the gym, to riding the velodrome, to suffering on the race course, we have to be dialed in with our gear and our minds every step of the way, and Boa helps us achieve that.”

- Travis Rice, professional snowboarder and pioneer of the big mountain freestyle movement, finding his line by any means necessary. (Video coming soon.)

- Extreme alpinist Max Berger preparing for his next big ascent in the Himalayas.

- Michael Kabicher, world-class ultra-trail runner and Boa employee, traveling the world preparing for and competing in top trail races.“We are excited and honored to tell these stories and hopefully inspire athletes to get ‘dialed in’ to their pioneering spirit and improve their performance using the Boa Fit System,” says Shawn Neville, CEO of Boa Technology. “We are fortunate to work with world class athletes and innovative brands around the world, collaborating to make their best gear even better with Boa.”

The relaunched is a global platform that better connects consumers to the latest in Boa-powered performance fit solutions from brands across all key geographies and market segments including: snowboarding, cycling, hike/trail, mountaineering, golf, track/run, workwear, court sports, medical bracing, and more. “Boa is integrated into thousands of performance products around the world and we want to educate consumers on the benefits of the Boa Fit System, give them an easier way to explore products across brands and categories, and inspire them with our pioneer stories,” says Neville. The new site connects consumers in all of Boa’s major markets - North America, Europe, China, Korea, and Japan - and includes an improved warranty and spare parts experience that reinforces the Boa Lifetime guarantee.

Follow Boa’s pioneer stories as they are highlighted on social media @BoaFitSystem and @BoaFitCycling, and visit for the full stories, as well as the latest Boa-powered products, innovations, and news throughout the year.

About Boa Technology: Boa Technology Inc., creators of the revolutionary, award-winning, patented Boa Fit System, partners with market-leading brands to make the best gear even better. Delivering fit solutions purpose-built for performance, the Boa Fit System is featured in products across snow sports, cycling, hiking/trekking, golf, running, court sports, workwear, medical bracing, and prosthetics. The system consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered for fast, effortless, precision fit, and is backed by The Boa Guarantee. Boa Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit

Media Contact: Casey Raymer, Akimbo Communications | 206-276-8900 |


Screen Shot 2017-03-02 at 10.28.59 AM

Boa Technology Launches New Brand Identity

Innovation Pioneer Updates Visual Language to Reflect Its Solutions that are Fit to Go Further™ Denver, CO – In 2001, Boa Technology founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of more


Denver, CO (July 18, 2018) – Boa Technology - creators of the award-winning Boa Performance Fit System - recently opened the doors of its new global headquarters located in Denver’s RiNo Art District at 3575 Ringsby Court.The 140,000 square foot Zeppelin Development FLIGHT more


Boa Technology Launches Ambassador Program Celebrating Athlete Triumphs

Boa Signs Para-Athletes Allysa Seely and Chad Jukes Denver, Colo - July 11, 2017 Boa Technology, creators of the award-winning Boa System, is excited to announce a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical more

Boa Unveils New H4 Platform In Snowboard – Dialed In To Performance Fit, Durability

DENVER, CO. (February 4, 2020) – Boa launches its latest innovation in the snowboard category with the advancement of the proven H-SERIES Boa Fit System and the introduction of the H4 dial platform – a high performance, precision-built fit system for the most demanding rider. more

boa products 1

BOA Launches New Li2 Dial Platform To Debut On Cycling Footwear, A Breakthrough In Precision Fit

DENVER, CO. (August 18, 2020) - BOA Technology announces the new Li2 dial platform, set to debut on cycling footwear, bringing a smaller, more durable and sustainable dial to market. Li2 offers a sleek, low-profile design, and maintains the precise, incremental more

Compass Diversified to Acquire Performance Fit Innovator BOA Technology

WESTPORT, Conn., and DENVER– September 22, 2020 – Compass Diversified (NYSE: CODI) ("CODI" or the "Company"), an owner of leading middle market businesses, today announced that it has entered into a definitive agreement to acquire BOA Technology Inc. (“BOA”), creators of the more

Flight Groundbreaking @ Zeppelin

Boa Technology Grows Workforce, Breaks Ground On New Denver Headquarters

New Office, New Hires, New Chapter for the Innovators of Purpose-built Closure and Adjustment Systems DENVER, CO – Last week, Boa Technology and Zeppelin Development broke ground on a 140,000-square-foot office building in Denver’s RINO (River North Arts District) neighborhood to more

Boa Technology and MIPS Partner on Innovative Advancement in Helmet Fit and Protection

Denver, CO (July 5, 2018) – Boa Technology, creators of the award-winning Boa® Fit System, and MIPS®, innovators of the patented Brain Protection System, together announce their collaboration on the MIPS® B-series Boa®, a new system for helmets. The specially integrated  system more


Boa Technology Joins PHIT America

A National Campaign Helping America Get More Active, Fit & Healthy Denver, CO - August 30, 2017 Boa, a global leader in performance fit systems, is proud to announce its sponsorship of PHIT America, a national charity and campaign to fight the ‘Inactivity Pandemic’ that is more