Boa Technology Launches Ambassador Program Celebrating Athlete Triumphs

Publish date:

Boa Signs Para-Athletes Allysa Seely and Chad Jukes

Denver, Colo - July 11, 2017


Boa Technology, creators of the award-winning Boa System, is excited to announce a new ambassador program that showcases the diversity of Boa through dedicated athletes that have overcome medical barriers to pursue their life-long passions. Boa recently signed triathlete and Paralympic gold medalist Allysa Seely and avid climber and veteran Chad Jukes, both users of Boa-powered RevoFit sockets and Boa-powered athletic gear. The Boa System is integrated into products across the outdoor, cycling, snow sports, golf, athletic, utility and medical categories, making the ambassador partnerships with Seely and Jukes a natural fit for the brand. “We are honored to partner with two elite level athletes that use our products in both daily life and sport,” says Bret Bostock, global medical category manager for Boa Technology. “Boa solutions are as adaptable as the people who use them, and Allysa and Chad fully embody our mission to push performance further.” Allysa Seely is a driven triathlete with 17 World Cup Medals to her name, two World Championships, and the first Paralympic Gold Medal in Triathlon in 2016. In 2010, Seely was diagnosed with Chiari 2 Malformation, Basilar Invagination and Ehlers Danlos Syndrome, which affects her brain, spine, and connective tissues, with the lasting effects of a neurological injury leading to the loss of her left leg below the knee in 2013. Seven weeks after the surgery she swam 1.2 miles as a part of a relay team for a local half Ironman event, soon followed by running a 5K, and just a few months later, she crossed the finish line of her first triathlon as an amputee. Seely was introduced to Boa five years ago by her orthotist for training and races, began using the system on her Liv cycling shoes, and today also uses Boa on her RevoFit prosthetic socket. “As an athlete, our bodies change throughout the season, be it muscles or water weight, so having the adjustability of Boa after a run or training session adds convenience and significantly improves fit,” says Seely. “My Boa-powered RevoFit Socket is comfortable enough to wear throughout the day and during strength training and conditioning, without having to remove and add layers as my needs change.” Chad Jukes is an avid outdoorsman and mountaineer, and it was his adventurous spirit that led him to join the US Army Reserves at 17, where he served tours in Afghanistan and Iraq. While in Iraq in 2006, Jukes and his soldiers ran over an anti-tank mine during combat that left him severely injured in his right foot and leg. Less than three months after the explosion, Jukes chose to have his right leg amputated so he could continue to live an active lifestyle in the outdoors. Since the amputation Jukes has embarked on numerous extraordinary expeditions, including his greatest accomplishment yet, reaching the summit of Everest in 2016. Jukes began using Boa four years ago and was an early-adopter of the Boa-powered RevoFit prosthetic socket system. “I fell in love with the Boa-powered socket immediately. It increased my ability to be on my feet and eliminated down days because of improved fit and function,” says Jukes. “Being able to easily adjust the socket on-the-fly without having to find a place to remove my pants and prosthetic is a game-changer. The improved functionality that The Boa System brings to my prosthetic helped me successfully reach the summits of El Capitan and Everest and adds ease and more comfort in my daily life.” Look for Seely and Jukes at a handful of Boa events throughout the coming year, and in the latest Boa-powered products. Follow Seely as she continues to dominate the race circuit and builds upon her perfect record that she has held since August 2015. Follow Jukes as he prepares for a climbing expedition film in Ecuador with the ROMP organization that provides prosthetics to those without access. The Boa System can be found on medical products such as prosthetic devices, knee and wrist braces, casts, personal mobility devices, and more. Whether keeping knees and wrists safe during sports, protecting your back on the job, or supporting the body through injury recovery, Boa is there to aid in the process. About Boa Technology: Boa Technology Inc., creators of the revolutionary, award-winning Boa System, delivers closure and adjustment solutions purpose-built for performance. Featured in products across the golf, athletic, outdoor, snow sports, cycling, utility, and medical categories, the patented Boa System consists of three integral parts: a micro-adjustable dial, super-strong lightweight laces, and low friction lace guides. Each unique configuration is engineered to optimize fit and provide precision, adaptability, and control, and The Boa System dials and laces are backed by The Boa Guarantee. In collaboration with its market-leading brand partners, Boa is driven to make the world’s best gear even better. Boa Technology Inc. is headquartered in Denver, Colorado with offices in Austria, Hong Kong, China, South Korea, and Japan. For more information, visit 


Screen Shot 2017-03-02 at 10.28.59 AM

Boa Technology Launches New Brand Identity

Innovation Pioneer Updates Visual Language to Reflect Its Solutions that are Fit to Go Further™ Denver, CO – In 2001, Boa Technology founder Gary Hammerslag started with one big idea to replace traditional shoelaces in snowboard boots with a faster, more convenient method of more


Boa Technology Joins PHIT America

A National Campaign Helping America Get More Active, Fit & Healthy Denver, CO - August 30, 2017 Boa, a global leader in performance fit systems, is proud to announce its sponsorship of PHIT America, a national charity and campaign to fight the ‘Inactivity Pandemic’ that is more


Boa Technology Expands Run Category with New Technology, New Partners

Run-specific Boa System for Optimal Fit and Enhanced Performance DENVER, COLO. - June 8, 2017 Boa Technology, creators of The Boa System, expands its award-winning fit systems in the run market with new textile-based lace and guides. In conjunction, Boa is pleased to announce more

Boa Technology and MIPS Partner on Innovative Advancement in Helmet Fit and Protection

Denver, CO (July 5, 2018) – Boa Technology, creators of the award-winning Boa® Fit System, and MIPS®, innovators of the patented Brain Protection System, together announce their collaboration on the MIPS® B-series Boa®, a new system for helmets. The specially integrated  system more

Compass Diversified to Acquire Performance Fit Innovator BOA Technology

WESTPORT, Conn., and DENVER– September 22, 2020 – Compass Diversified (NYSE: CODI) ("CODI" or the "Company"), an owner of leading middle market businesses, today announced that it has entered into a definitive agreement to acquire BOA Technology Inc. (“BOA”), creators of the more

Flight Groundbreaking @ Zeppelin

Boa Technology Grows Workforce, Breaks Ground On New Denver Headquarters

New Office, New Hires, New Chapter for the Innovators of Purpose-built Closure and Adjustment Systems DENVER, CO – Last week, Boa Technology and Zeppelin Development broke ground on a 140,000-square-foot office building in Denver’s RINO (River North Arts District) neighborhood to more


Denver, CO (April 16, 2019) – Boa Technology - makers of the award-winning Boa Fit System - announces the launch of its first consumer campaign, DIALED IN, and it’s new global digital web-based platform,, to inspire consumers to get “dialed in” and better connect them more


Denver, CO (July 18, 2018) – Boa Technology - creators of the award-winning Boa Performance Fit System - recently opened the doors of its new global headquarters located in Denver’s RiNo Art District at 3575 Ringsby Court.The 140,000 square foot Zeppelin Development FLIGHT more


Shawn Neville Named CEO of Boa Technology

DENVER, COLO. - June 1, 2017 Boa Technology Inc. is pleased to announce the appointment of Shawn Neville to the position of Chief Executive Officer, effective immediately. Boa, a global leader in revolutionizing fit, welcomes Neville and his extensive experience in global more