Hood River, OR - March 5, 2018
Dakine is excited to announce today the launch of its new Fear the Known campaign, a call to consumers to break free from their daily routine and seek new experiences.
At Dakine, they're not put-your-feet-up-by-the-campfire kind of people. For 39 years, they've made it their mission to make gear that can keep up with people who keep going. They thrive in venturing into the unknown—where adventure is realized and life experiences are solidified. They challenge their customers to join them in pushing against predictable and breaking away from comfort—to surf new breaks, ride steeper terrain, go where the wind howls and the trails push past the horizon. To go where they've never gone, do what they've never done and revel in the experience.
With a foundation built on innovation, Dakine is still at it. They live it. Build it. Test it. Improve it. Then find new ways to do it all over again next season. Join Dakine in the hunt for the unexplored, unseen, and undiscovered. Dakine has got your back.
Do not fear the unknown. Fear that everything you’ve ever done is all you’ll ever do. Fear The Known.
For more information, visit feartheknown.dakine.com