Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown - SNEWS

Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown

Casey Brown, a pioneer for the mountain bike community, designs bike collection with Dakine
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LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown. The line includes a long-sleeve bike jersey and lightweight, moisture-wicking bike gloves built for gravity-inspired mountain biking. The products feature retro black-and-orange colorways for a gender-neutral look, reflective of Brown’s easy-going attitude and hard-charging style.

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“Casey is one of the world’s most respected riders and an invaluable member of the Dakine team. The Casey Brown Collection is our first collaboration with a professional female mountain biker, and Casey’s experience and knowledge of bike apparel really shines in this collection,” says Pam Levine, SVP of Brand Management for Marquee Brands. “This collection is progressive and can keep up with Casey. Everything from the lightweight, breathable material and four-way stretch construction to the calm, neutral colors provides female athletes with practical, high-performance gear they can trust.”

Brown is known for her aggressive riding and fearless determination that is breaking down barriers for women in the sport. Having gear she can rely on is imperative to her success and safety. The Casey Brown Thrillium Glove features durable, tactile Pittards® goat leather on the palm, providing unparalleled grip and bar feel that is also incredibly flexible. The Thrillium Jersey features a streamlined gravity fit that is comfortable and low profile. The polyester jersey is stretchy, breathable and utilizes Polygiene® odor control technology for long days on the trail. The jersey is built with UPF 20 sun protection for added safety and peace of mind on those sunny bluebird days.

"The inspiration for the jersey came from what I saw was lacking in the women’s riding gear lines, I wanted to have a jersey that looked like a classic vintage race top, not too girly but still cute. The fit is relaxed for air flow and a casual feel. The glove has a minimalist approach, I like to have uninhibited contact with the bars." says Casey Brown, professional mountain biker and Dakine rider. "It feels surreal to have a pro model with Dakine, it truly is a childhood dream. I think more clothing companies are going to follow our lead, with more and more women riding professionally and so many up-and-comers, it seems like a no-brainer."

Customers can purchase the collection online at www.dakine.com. For more information about Dakine, email Account Manager Katie Hostetler at katie.hostetler@rygr.us.

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About Casey Brown

Based in the town of Vernon, British Columbia, Canada, Casey Brown is a New Zealand-born mountain biker who has been a force since breaking onto the professional scene in 2011 where she finished second at the Canadian Championships and ranked number sixteen overall in the world. Since then, her numerous film parts from around the globe have established Casey as one of the most talented mountain bikers in the world, male or female.

About Dakine

Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine creates the most trusted packs and bags, accessories, apparel, and outerwear for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel.

Contact: 
Katie Hostetler
katie.hostetler@rygr.us
(970) 924-0704, ext. 108

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