Backcountry Launches All New Spring Pursuit Collection
PARK CITY, Utah (May 4, 2020) – Today, Backcountry announces the launch of its 2020 Spring Pursuit Collection. The spring collection includes technical apparel and gear for men and women for mountain biking, climbing, camping, running/hiking, travel and daily wear. The brand has tuned up its bestsellers by adding fresh colorways and iterated on customer favorites like the Adventure Pack and On The Go Pant. The result is an ever-growing collection of gear and apparel that responds to customer needs and helps the outdoor community make the most of every pursuit, from skiing to camping.
“Backcountry’s spring collection is about refining our product and nailing our top-sellers in order to create the best possible experiences for our customers,” says Michael Tressler, EVP of owned brands at Backcountry. “We take input from our Gearheads and customers very seriously. Gearheads are at the frontlines of outdoor sports and hear firsthand from their customers what’s working and what’s not when it comes to gear. We are proud of this collection and could not be more excited to share what we have created with our friends, family and the outdoor community.”
Backcountry has built key new products based on Gearhead and customer input, including its DWR 10K/10K Daintree Rain Jacket and Tahoe Sun Hoodie that has built-in UPF 30+ protection, moisture-wicking and snag resistance. One popular item is the women’s On The Go Pant: a versatile, everyday pant made with stretchy, moisture-wicking fabric. Thanks to its versatility, the pant seamlessly transitions from a work environment to an evening hike to drinks in town. The On The Go Pant has been a favorite since its introduction in 2018, and Backcountry has built on its success with new colors and silhouettes. The new Slickrock Mountain Bike Short, available for both men and women, keeps riders comfortable in the saddle longer with features like laser-cut ventilation that increases air flow and stretchy fabric that moves comfortably on short and long rides. The popular men’s Mantle Climbing Pant, which features abrasion-resistant Cordura fabric, has been upgraded for spring 2020 with a new design and colorways.
“We placed a major focus on upgrading key pieces from our previous season and designing new styles that round out our streamlined product offering for each sport category. This collection solves problems and meets the actual product requirements that climbers, bikers, campers, and other outdoor lovers have and need,” says product line manager, Alicia Applegate. “Goggle wipes built into bike jerseys, silicone grippers on bike short waistbands and zippered pockets on climbing pants are just a handful of the thoughtful additions that were incorporated into the final product.”
For more information on Backcountry’s Spring Pursuit Collection, please visit backcountry.com
About Backcountry
Backcountry Gear & Apparel builds upon the brand’s 23 years of retail and product expertise, as well as insight gained from interactions between its in-house expert team of Gearheads™ and customers. Since 2018, Backcountry has released collections in winter pursuit, mountain biking, climbing, lifestyle, and more. Brand partnerships have been a cornerstone of Backcountry’s product lines, including collaborations with Burton, Black Diamond, GORE-TEX Technology, DPS Skis, and more leading outdoor brands.
Media Contact:
Katie Hostetler, rygr
[email protected]
(970) 924-0704, ext. 108
