KETCHUM, Idaho – Smith Optics earned its third consecutive Gear of the Year Award from National Geographic Adventure with its new ChromaPop lens technology capturing a coveted spot in the Fall/Winter 2013 guide. The color and visual clarity enhancing lenses are featured among the 25 “game-changing, best of season” new products as tested and selected by the media outlet.
ChromaPop has received several industry accolades since its launch in late August, including Gear of the Show at Outdoor Retailer from the Gear Institute and Elevation Outdoors. The lenses were also recently included in the popular Gear Lab special print issue from Men’s Journal and Outside Magazine’s Winter Buyer’s Guide.
Proprietary to Smith, ChromaPop is the world’s most scientifically advanced polarized lens, with new film-free polarization technology. It eliminates color confusion for the brain, ultimately recognizing true color, faster, regardless of lens tint. When light passes through a traditional lens, there are two points where light waves intersect and the brain has to work to decipher whether its seeing red, green or blue. With ChromaPop lens technology, the color intersections are blocked so the brain immediately recognizes true vibrant color as it should be seen with increased depth and detail of objects, while reducing eye fatigue.
For more information about ChromaPop, please visit chromapop.smithoptics.com.
Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out smithoptics.com. Integrate Performance and Style.
Cassie Abel, Smith Optics, firstname.lastname@example.org / 208.726.4477
Kate Gaeir, Akimbo Communications, email@example.com / 206.334.0863