Smith Optics Lauches Groundbreaking Lens Technology at OR Summer Market 2013

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(Ketchum, ID) - With almost 50 years of industry leading innovation in optics across both Sun and Snow, Smith Optics is excited to announce yet another groundbreaking achievement and proprietary lens technology: ChromaPop™ .

ChromaPop is the world’s most scientifically advanced polarized lens, with new film-free polarization technology, engineered to optimize color and increase visual clarity. ChromaPop eliminates color confusion for the brain, ultimately recognizing true color, faster, regardless of lens tint. When light passes through a traditional lens, there are two points where light waves intersect and the brain has to work to decipher whether its seeing red, green or blue. With ChromaPop lens technology, the color intersections are blocked so the brain immediately recognizes true vibrant color as it should be seen with increased depth and detail of objects, while reducing eye fatigue. ChromaPop lenses will be available in four proprietary tints: ChromaPop Polarchromic Ignitor, ChromaPop Polar Brown, ChromaPop Polar Gray Green and ChromaPop Polar Platinum.

ChromaPop lens technology also offers a proprietary authentic Smith Prescription Sun solution. This RX solution offers identical tints to Smith plano lenses in addition to the same technical efficacy for light management and visual acuity. The high level of clarity of ChromaPop lenses guarantees a better field of vision, even in higher-index, 8 base wrap styles. Identical look, feel and performance….all in your prescription sunglass lenses.

ChromaPop will be available in 6 new styles, as well as in 15 best selling frames.
MSRP: $209-269

 ChromaPop Styles

ChromaPop Styles

Come see for yourself why The Grass Really is Greener at Outdoor Retailer starting July 31st, 2013 - Booth # 29027E

+ Polarized: NEW film-free polarization eliminates glues and haze. Creates unmatched visual clarity
+ Ultra Lightweight: 10% lighter than polycarbonate, 15% lighterweight than CR-39, and 75% lighterweight than glass
+ Speed of Sight: Improves speed of visual processing. See true color, faster
+ Clarity Redefined: Proprietary lenses crafted with science and art to blend color and clarity like no other
+ Scratch Resistance: 4-5 times anti-scratch performance over “plastic lenses”
+ Perfect Vision: Tapered Lens Technology (TLT) corrects light distortion for true optical clarity
+ High Impact Resistance: Ideal for all activities from casual to competition
+ Anti Reflection (A/R): Vacuum applied A/R coating on the backside of lenses eliminates bothersome sidelight reflections
+ Hydroleophobic Coating: Repels moisture, grease, and grime
+ Polarchromic: Photochromic technology added to select polarized tints to automatically adapt to ever-changing light conditions

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out | | Instagram: @smithoptics | Twitter: @smithoptics