Oakland, CA - October 18, 2017
HydraPak, a leader in performance hydration products for outdoor, biking, running, and hunting and fishing, is pleased to announce its partnership with Akimbo Communications to oversee the company’s media relations in North America.
“We are excited to work with Akimbo on strategic communications,” says Morgan Makowski, Director of Marketing at HydraPak. “Akimbo is known for its core relationships within the outdoor industry and we look forward to working with them to reach new fans through product and brand storytelling.”
Effective immediately, Akimbo will collaborate with the brand to communicate HydraPak’s technologies and innovations, company stories and corporate initiatives, and promote its collection of versatile hydration products.
HydraPak’s key initiatives for SS18 include the launch of several new innovative hydration products, including the Expedition™ 8L water storage container, Stow™ 500ml and 1L flexible bottle, and SoftFlask 500ml handheld flask.
“There is a lot of excitement and momentum surrounding the HydraPak brand right now,” says Matt Lyon, President/CEO at HydraPak, “We pioneered the flexible hydration category and continue to evolve it with our light and nimble designs. We’ll look to Akimbo to amplify our brand’s efforts by utilizing their communications expertise.”
Founded in 2008 and based in Portland, Oregon, Akimbo Communications specializes in the outdoor, action sports and active lifestyle industries. Kate Gaeir, principal and owner of Akimbo Communications, along with associate Casey Raymer, have over sixteen years of experience in public relations, marketing and events, including managing media relations for Smith, Dakine, Boa Technology and others.
Founded in 2001, HydraPak is a leader in performance hydration products for outdoor, biking, running and adventure travel. Easy-to-use and highly functional, every HydraPak product showcases the technical manufacturing expertise that has distinguished the company for nearly two decades. By offering a better way to hydrate, and continually seeking to refine its offerings, HydraPak has pioneered new product categories and become a trusted partner for dozens of major OEMs. These renowned global brands integrate HydraPak’s proprietary designs and technologies into their hydration products for recreational, athletic and military use. For more information, visit www.hydrapak.com.