Smith Optics Debuts New Interchangeable I/O 7 Goggle


KETCHUM, Idaho – Seven years ago, Smith Optics introduced the first rimless interchangeable goggle in the world. The launch set an industry benchmark in goggle development, and today, Smith is proud to introduce the next level in interchangeable design and technology with the new I/O 7 goggle.

 New I/O 7 Goggle from Smith Optics

New I/O 7 Goggle from Smith Optics

The I/O 7 goggle (MSRP $225) features a minimalist design and a single-pivot quick release lens that is intuitive, efficient and easy to use. The addition of dual axis outriggers provides vertical and horizontal articulation for better fit under or over a helmet and AirEvac integration technology for increased ventilation and full helmet compatibility. The Facial Geometry frame design provides full field of vision while the spherical, Carbonic-X Lens with TLT Optics increase visual acuity and enhance contrast sensitivity while offering optimum scratch and impact resistance. All performance lenses feature Smith’s proprietary 5X Anti-Fog inner lens to eliminate condensation and moisture build up, for the most advanced anti-fog lens ever created. The I/O 7 will be available in 15 color ways and includes two performance lenses.

Click here to watch the I/O 7 Video on Vimeo.

Come visit Smith Optics at Outdoor Retailer Winter Market (Booth # 30026E), ISPO (Hall A1 / Stand 118) and SIA (Booth # 2950/2650) to check out the new I/O 7 goggle and other launches including the new Squad goggle, Women’s OTG Showcase goggle, Grom and Sidekick goggles for kids, the new Camber helmet and women’s Compass helmet.

All new goggles and helmets will be available at specialty retailers and online at beginning early Fall 2014.

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow and motorsports goggles, snow helmets, premium protective eyewear and ophthalmic eyewear. Smith’s devotion to excellence, innovation, performance and style has made Smith the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information, check out Integrate Performance and Style.

Media Contacts:
Cassie Abel, Smith Optics, / 208.726.4477
Kate Gaeir, Akimbo Communications, / 206.334.0863



New Interchangeable I/O 7 Goggle Wins 2014 ISPO Award for Design & Innovation

KETCHUM, Idaho – For the second year in a row, Smith Optics is the proud recipient of the ISPO Award for Design & Innovation. Following last year’s win for the Vantage Helmet with Aerocore technology, the 2014 title has been presented to the brand for the new interchangeable I/O more


Sales and Product Development Staff Changes at Smith Optics

KETCHUM, Idaho – In anticipation of growth in the sunglass and optical markets, Smith Optics announced today several new sales and product development staff changes. Effective immediately, Lindsey Johnson has been appointed to the role of International Business Development more


Smith Optics Expands Marketing Department

KETCHUM, Idaho – Smith Optics announced today that the company has restructured its Marketing Department in anticipation of growth in eyewear, optical and helmet markets. Effective immediately, Adam Greene will assume the role of Marketing Director, reporting directly to Blair more


Smith Optics Welcomes Tim Reyes and Jake Marshall to the Surf Team

KETCHUM, Idaho - Smith Optics announced today the addition of two new standouts to their surf team: Tim Reyes and Jake Marshall. Based in Huntington Beach, CA Tim Reyes has a smooth, powerful surf style that has carried him through numerous competitions with the Association of more


Smith Optics Named Official Eyewear and Helmet Sponsor of Aspen/Snowmass

KETCHUM, Idaho - Smith Optics announced their three-year partnership with Aspen/Snowmass today as the new official eyewear and helmet sponsor for Snowmass, Aspen Mountain, Buttermilk and Aspen Highlands resorts. Smith Optics will play a key role in both winter & summer events more


Smith Optics Appoints New Endurance Promotions Manager

KETCHUM, Idaho – Smith Optics announced today the appointment of Mallory Burda as the new Endurance Promotions Manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the more


Smith Optics Launches Iconic Archive Collection

KETCHUM, Idaho – In 1979, Smith Optics introduced its first line of sunglasses for people who live outside walls, like company founder Dr. Bob Smith. The freethinking visionary had a lust for life and wanted to provide superior quality sunglasses to make everyone’s outside more

Screen Shot 2013-08-15 at 1.22.17 PM

Smith Optics Launches into the Bicycle Helmet Market

Sun Valley, ID — Smith Optics, the market leader in snow goggles, helmets and the pioneer of interchangeable sunglass lens technology announced today its expansion into the bicycle helmet market. The brand will unveil its debut collection of bicycle helmets at the upcoming more


Smith Optics Earns Industry Accolades for Best Product Packaging

KETCHUM, Idaho – Smith Optics is the proud recipient of the Outdoor Industry Award for ‘Best Product Packaging’ for their ChromaPop lens technology campaign. The award, presented by Outdoor USA Magazine at the recent Outdoor Retailer Winter Market, celebrates those companies in more