New App Puts Power of Outdoors in Adventurers’ Hands


Features include access to expert advice, original content, and exclusive deals


PARK CITY, Utah (Nov. 13, 2014) —, an online retailer of premium outdoor gear, is placing the power of their retail platform in the palms of people who like to get outside with the release of a new mobile app. Available for iOS devices, the Backcountry app provides an immersive mobile experience for users on the go.

The app opens the door to wish lists, access to deals, promotions, and credits that are exclusive to the app, and 24/7 click-to-call Gearheads who can answer questions around the clock. Users can also see real-time new product updates and receive push notifications to manage credits, track orders, and get the latest deals.

“Backcountry is dedicated to providing the very best customer experience, whether that's offering the best selection of premium outdoor product, including unique and undiscovered products and brands, delivering authentic, expert content, or providing personalized service through our team of expert Gearheads,” states CEO Jill Layfield. “Of course, as an outdoor company, we want our customers to get outside as much as possible. Our new mobile app delivers the experience that our customers both deserve and expect from Backcountry, all for an on-the-go and outside lifestyle.” 

The new Backcountry app is available for download on the iTunes store. For more information visit

# # #

About is an online retailer of premium outdoor gear. Backcountry carries nearly 1,000 brands in various categories, including backpacking, camping, cycling, hiking, climbing, trail running, paddling, skiing, snowboarding, snowshoeing, and adventure travel. Backcountry also operates,,,,,, and is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LVNTA, LVNTB).