Rohnert Park (CA): After an extensive professional search, Marmot is pleased to announce that Patrice Christensen has been hired as the company’s new Director of Brand. Christensen, who will lead Marmot’s marketing team at the company’s corporate offices in Rohnert Park, brings an abundance of rich outdoor industry experience to the business.
Christensen has enjoyed successful marketing management positions in CRM, digital, retail, PR, media and sports marketing spaces. She’s worked for iconic and global brands like The North Face, PowerBar and Chevron. Over the past five years, she ran key components of marketing at Lucy, a women’s line of clothing and apparel for active lifestyles.
Patrice Christensen, Marmot’s Director of Brand
“Working on great brands of varying sizes during different stages of their lifecycle has given me a uniquely strategic perspective,” Christensen states. “Having had exposure to almost every aspect of business, from sponsorship to supply chain, finance to PR, has given me a broad range of diverse experiences to tap into in this role,” she adds.
Christensen graduated from UCLA with a BA in history and a minor in business. She studied abroad in Australia for a year, exploring the continent outside her day-to-day studies. Christensen is also an athlete at heart, committed to the outdoor and fitness lifestyle. Beyond her scope of work, she can be found hiking, mountain biking, hitting the gym or yoga studio, or skiing with her family.
“While I’m active every day, I’m pretty much an outdoor enthusiast and weekend warrior. Fitness and movement is a part of who I am. And my outdoor pursuits are my balance—physically challenging myself in an environment of stillness and beauty—that’s what fills up my tank,” she explains.
When asked why she wanted to work for Marmot, Christensen responds enthusiastically, “There is something so special about this brand. You feel it when you come in the door, you feel it when you talk to people who know it—its love. The spirit of Marmot is as compelling today as it was in 1974.”
Joe Flannery, Newell Brand’s Senior Vice President and GM of Technical Apparel, adds: “Hiring Patrice was part of an extensive search. We needed to find the right person inside a new management structure to help us realize the exciting opportunities that lie ahead. Patrice has an impressive professional track record of achievements and brand building that will serve her well in her new role as Director of Brand for Marmot.”
About Marmot Mountain, LLC
Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. This press release and additional information about Newell Brands are available on the company’s website, www.newellbrands.com.