Marmot and Grassroots Seek to Raise another $10,000 for the Conservation Alliance

Author:
Updated:
Original:

Rohnert Park (CA): Entering its fourth season, Marmot, together with Grassroots Outdoor Alliance (Grassroots), a buying group of 49 independent specialty retailers with over 100 store fronts across the United States, is hoping to raise $10,000 for the Conservation Alliance, again, through a joint retail promotion beginning May 23. The partnership, which first began in 2011, has already raised more than $25,000 for the Conservation Alliance, one of the most important non-profit organizations in the outdoor conservation space. Promoted through Grassroots retailers, throughout the end of May and the month of June, $10 from the sale of any Marmot products—$99.00 or more—will be donated to the Conservation Alliance. 

Grassroots Color
mdot_marmot

Roanne Miller, Grassroots President explains, “This is a unique and important partnership that supports the independent, outdoor specialty retailer, which ties directly back to local businesses and stimulates those regional economies.” 

Miller adds, “Working with The Conservation Alliance and Marmot allows us to broaden our reach to help bigger national projects that we really want to support. Marmot’s generosity to help coordinate and drive this promotion shows their commitment to protect wild places and recreational values.” 

“We’ve enjoyed working with Grassroots on this promotion every season,” explains Tom Fritz, Marmot’s Vice President of Marketing. “This spring marks our fourth collaboration with Grassroots and together we’ve raised more than $25,000 for the Conservation Alliance. It’s one of most successful and impactful promotions we’ve done to benefit a non-profit organization.” 

Participating Grassroots stores this year are: Alpine Shop, Ltd., Appalachian Outfitters, Appalachian Ski & Outdoors, Backcountry Essentials, Backcountry North, Bill Jackson’s, The Base Camp, Casual Adventures, Champaign Surplus, Half Moon Outfitters, Massey’s Professional Outfitters, Midwest Mountaineering, Mountain Chalet, The Mountaineer, Nat’s Outdoor Sports, The Outside World, Pack Rat Outdoor Center, Peak Sports, River Sports Outfitters, Rock Creek Outfitters, Skinny Skis, Summit Canyon Mountaineering, Trailblazer, Travel Country Outdoors, Ute Mountaineer, Wild Iris Mountain Sports and Wilson’s Eastside Sports. 

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. 

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment. 

Since its inception in 1989, the Alliance has contributed more than $8.3 million to grassroots environmental groups. Alliance funding has helped save over 49.5 million acres of wildlands; 27 dams have either been stopped or removed; and the group helped preserve access to more than 17,000 miles of waterways and several climbing areas. For complete information on the Conservation Alliance, see www.conservationalliance.com

About Grassroots Outdoor Alliance

Grassroots Outdoor Alliance unites independent outdoor retailers as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, and our mission to create the high road to retail excellence, visit our website at www.grassrootsoutdoors.com

About Marmot Mountain, LLC

Marmot is an award-winning, globally distributed brand of high-performance, technical clothing, apparel and equipment. Since 1974, Marmot products have been worn by climbers, skiers, mountaineers and adventurers world-wide. Marmot works with professional mountain guides, world-class athletes and expeditions—pushing the limits of product innovation and technology—pioneering what is possible in the most extreme environments on earth. For more information about Marmot please visit www.marmot.com

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #383 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.

Related

mdot_marmot

Marmot and Grassroots Outdoor Alliance Raise 10K for Conservation Alliance

Rohnert Park (CA): In a unique collaboration now in its third year, Marmot, together with Grassroots Outdoor Alliance (Grassroots), a buying group of 47 independent specialty retailers with nearly 100 store fronts across the United States, have raised significant funds and ...read more

Grassroots Outdoor Alliance and Marmot Partner to Give $10,000 to Conservation Alliance

Chattanooga, TN. (January 16, 2015) — GrassrootsOutdoors.com The partnership between Marmot and Grassroots Outdoor Alliance to raise money for the Conservation Alliance is now in its fourth year. For any Marmot product over $99 sold by a Grassroots Retailer, Marmot will donate ...read more

Marmot and Grassroots Raise 10K for The Conservation Alliance

Rohnert Park (CA): Last November, Marmot, a leading outdoor manufacturer, and Grassroots Outdoor Alliance, a buying group of nearly 42 independent specialty retailers with over 90 store fronts across the United States, collaborated for a second season on a promotional and ...read more

Marmot and Grassroots Raise $10K for The Conservation Alliance

Rohnert Park (CA): Last November, Marmot, a leading outdoor manufacturer, and Grassroots Outdoor Alliance, a buying group of nearly 42 independent specialty retailers with over 90 store fronts across the United States, collaborated for a second season on a promotional and ...read more

FullSizeRender

Marmot Ambassador Chad Jukes Raises Awareness for PTSD and Veterans by Climbing Everest’s North Ridge

Rohnert Park (CA): On December 17, 2006, Staff Sergeant Chad Jukes (32) was a gun truck commander on a convoy in northern Iraq when his vehicle struck an improvised explosive device (IED). The explosion severely damaged Chad’s right foot, ultimately forcing him to make a ...read more

Marmot and Grassroots Outdoor Alliance Raise $10,000 for The Conservation Alliance

Outdoor Industry Brands Committed to Conservation Bend, Ore., January 19, 2015 – For the fourth consecutive year, Marmot and Grassroots Outdoor Alliance worked together to raise money for The Conservation Alliance. For any Marmot product over $99 sold by a Grassroots Retailer, ...read more

Image placeholder title

Marmot’s Joe Flannery Tapped to Lead Newell Technical Apparel Division

Rohnert Park (CA): Outdoor clothing, apparel and equipment manufacturer, Marmot Mountain, LLC, is pleased to announce that Joe Flannery has been recently promoted as Newell Brands Senior Vice President and General Manager of Technical Apparel, which includes Marmot and ExOfficio ...read more

patrice-christensen

Marmot Hires Patrice Christensen as New Director of Brand

Rohnert Park (CA): After an extensive professional search, Marmot is pleased to announce that Patrice Christensen has been hired as the company’s new Director of Brand. Christensen, who will lead Marmot’s marketing team at the company’s corporate offices in Rohnert Park, brings ...read more

Image placeholder title

Marmot Presents “Into The Light” Film Premiere with Stefan Glowacz

Rohnert Park (CA): This Summer Outdoor Retailer marks one of Marmot’s biggest athlete events in years: The North American premiere of Into The Light hosted by renowned climber, mountaineer and explorer Stefan Glowacz—also one of Marmot’s most prolific and important global ...read more