Marmot and Grassroots Outdoor Alliance Raise $10,000 for The Conservation Alliance


Outdoor Industry Brands Committed to Conservation

Bend, Ore., January 19, 2015 – For the fourth consecutive year, Marmot and Grassroots Outdoor Alliance worked together to raise money for The Conservation Alliance. For any Marmot product over $99 sold by a Grassroots Retailer, Marmot pledged to donate $10 to The Conservation Alliance, up to $10,000. The campaign came to a successful close, and The Conservation Alliance is pleased to announce that Marmot will be contributing $10,000 towards the permanent protection of wild place in North America.

“The support from Marmot and Grassroots Outdoor Alliance is very important to us, and we applaud our members for finding a creative way to engage consumers about the importance of conservation,” said John Sterling, Executive Director of The Conservation Alliance. “This donation will have a direct impact on the protection of our threatened wild places.”

“We sincerely appreciate the efforts of every participating Grassroots Outdoor Alliance member. They make this promotion work for The Conservation Alliance through their dedicated efforts to support our wild lands," said Tom Fritz, Marmot's Vice President of Marketing. “This past fall marked our fourth consecutive year collaborating with Grassroots, and together we have raised more than $45,000 for The Conservation Alliance. It’s one of most successful promotions we do to benefit a non-profit organization.”

Wes Allen, president of Grassroots Outdoor Alliance stated, “Independent outdoor stores are focused on supporting the type of work that The Conservation Alliance excels at—preserving and reclaiming our wild places for both their innate value and recreational qualities. This partnership with Marmot allows Grassroots retailers to really focus on issues that are important to our customers, our businesses, and ourselves.”

The following Grassroots stores participated in the promotion and helped make it a success for 2014: Alpine Shop, Appalachian Outdoors, Appalachian Outfitters, Backcountry Essentials, Backcountry North, Bill Jackson, Inc., Black Creek Outfitters, Casual Adventure, Champaign Surplus, Eagle Eye Outfitters, Half Moon Outfitters, J&H Lanmark, Massey's Professional Outfitters, Midwest Mountaineering, Mountain Chalet, Nat's, Pack Rat Outdoor Center, Peak Sports, River Sports, Rock/Creek, Skinny Skis, Summit Canyon Mountaineering, Summit Hut, The Base Camp - Billings, The Base Camp - Helena, The Mountaineer, The Outside World, Trailblazer/Denali, Travel Country Outdoors, Ute Mountaineer, and Wild Iris Mountain Sports.

About the Conservation Alliance:

The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $14 million to grassroots conservation groups. Alliance funding has helped save more than 44 million acres of wildlands; protect 2,945 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase ten climbing areas.

For complete information on The Conservation Alliance, please visit:

Media Contact:
John Sterling
The Conservation Alliance