Julbo USA Partners with Press Forward On PR and Media


Williston, VT- Julbo, a leading high performance eyewear and goggle manufacturer with a deep history in alpine sports has partnered with Press Forward, a Vermont-based public relations and media outreach consultancy specializing on outdoor sport, sustainability, health and wellness.

Founded in the Jura Mountains of France, Julbo is known for their scratch resistant photochromic Zebra lenses, lenses that have reduced the need for lens changes is varying light. Julbo will build on their lens technology this winter with the launch of their new Snow Tiger goggle lens, a photochromic lens featuring glare-reducing technology.

“For 125 years, Julbo has been the filter through which athletes have seen mountain sports,” described Andrew Gardner, Press Forward founder. “That authentic mountain vision, the commitment to a better technical product is something we’re excited to use in telling Julbo’s story to an active alpine athlete.”

“Andrew is a savvy, forward thinking marketing expert who truly understands what Julbo brings to the marketplace and who speaks our language. We're excited to have Andrew and Press Forward as the voice of Julbo as we charge ahead," explained Nick Yardley, Julbo USA’s CEO.

About Julbo: Founded in the Jura Mountains of France in 1888, Julbo is a multi-sport eyewear company that caters to elite outdoor athletes as well as mainstream users. Julbo is committed to creating a line of sunglasses with world-renowned optical quality and a bold sense of style. Julbo also manufactures 100% UV protective sunglasses for children and a sport-inspired optical line. Julbo USA is based in Williston, VT. For more information visit www.julbousa.com

About Press Forward: Press Forward is a Vermont-based, public relations consultancy with a focus on sport, sustainability, health and wellness. Press Forward offers client support in public relations, content creation, media management, and social media strategy. For more information, visit www.pressforwardpr.com.