BOULDER, Colo. — In a fundraising effort to support PeopleForBikes and focus on bike safety, attorney and athlete Megan Hottman is going to pedal indoors for 28 hours in a row. Hottman and her team of 25 riders are attempting to break the Guinness World Record for the longest ...read more
BROMMA, Sweden – Silva, makers of high quality compasses and headlamps has consolidated their sales and distribution efforts in the United States. The legacy brand, founded in 1933 has long been the leader in compass and trail navigation is set to expand its successful European ...read more
RICHMOND, Calif. – November 11, 2019/ FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces its launch of an entirely new ski collection with GORE-TEX technology. Mountain Hardwear is launching an entirely new ski line ...read more
PORTLAND, OR — North St. Bags has joined 1% for the Planet, committing to donate 1% of annual sales to support nonprofit organizations focused on sustainability. “Living in Portland gives me incredible access to wild and natural spaces, not to mention the ability to get around ...read more
AUBURN NH- Cross Country Ski Magazine has announced the Fischer Speedmax 3D and Editor’s Choice selection for 2020. The new ski debuted late last year during World Cup competition and became available to the general public this fall. “At the World Cup level, seconds and even ...read more
RICHMOND, Calif. – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) introduces its most sustainable collection yet. Mountain Hardwear is rolling out its most sustainable collection yet, with the introduction of Ghost Shadow™.Coming in men’s and ...read more
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more
PORTLAND, OR — North St. Bags, producers of made-in-Oregon backpacks and bike bags, celebrates 10 years in business this month. The brand originated as Founder, Curtis Williams’ project to make a better bicycle pannier for friends while living in Berkeley, CA more than 10 years ...read more
AUBURN, NH- With an unprecedented awards haul for the 2019 / 2020 ski line-up, Fischer’s boot collection added a complimentary award this week, garnering a “Best in Test” award for the RC4 Podium GT. Testers lauded the “superb customization and solid on-hill performance” born ...read more
AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics ...read more
You only have to see the look in his eyes when he talks about skiing and you get a feeling for how much passion Josef Fischer has for the sport of skiing. The dedicated developer took over his parents' business at a young age and gradually expanded the wagon-making company into ...read more
AUBURN NH - Fischer Skis celebrated a Gear of the Year Award from SKI Magazine for their all new Fischer RC ONE 86 GT. With an entirely new shape and progressive construction including the use of bafatex sail cloth, the Fischer RC ONE 86 GT brings no shortage of design horsepower ...read more
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition.Ride Spot is a new app and website developed by the leading national ...read more
BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more
RICHMOND, CA – Mountain Hardwear, an industry-leading equipment and apparel company for climbers, mountaineers and outdoor enthusiasts, has partnered with Press Forward on media relations, product placement, and communications strategy. “We appreciate the value that Press ...read more
RANDOLPH, VT — Vermont Glove, a family-owned, small batch glove maker, has partnered with Press Forward PR for media relations, brand development and communication strategy. “We are thrilled to partner with Press Forward as we look to bring broad national attention to a well ...read more
BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more
BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more
WASHINGTON, D.C. – On Wednesday, June 5, PeopleForBikes hosted its largest-ever women’s fly-in, organizing a group of 25 bike industry professionals on Capitol Hill to meet with members of Congress to discuss opportunities to advance policies that benefit bike riding.The day’s ...read more
AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and ...read more
Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his ...read more
AUBURN NH- Building on the success of their 2018 debut with Fischer Grants, Fischer Skis is adding to the overall fund with a focused backcountry grant. “With the growth of the touring community and our product leadership in that scene, we’re proud to add to the efforts of trail ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, announced further staff changes to its US subsidiary based in Auburn, NH, following the move of the US office’s longtime marketing director, Matt Berkowitz to Boston-based retailer, Ski Monster. Berkowitz had ...read more
Lynsey Dyer has skied on 6 continents, won every big mountain competition she's entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world. With Lynsey Dyer, Fischer has been joined ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, has announced restructuring of the US subsidiary based in Auburn, NH effective immediately. Fischer global CEO Franz Foettinger assumes oversight of the US organization in the wake of the departure of former US ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, will be undergoing a rebrand to Weston Backcountry this season to better align with their mission and vision. “At Weston, the backcountry is more than just steep terrain plagued ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders ...read more
Bundled “Pass” makes it easier for individuals to support environmental causes BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the ...read more
Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and ...read more
BURLINGTON, VT - 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there is a ...read more
BURLINGTON, VT -- 1% for the Planet is excited to announce the addition of several new staff positions to support its mission of growing a global movement that is accelerating smart environmental giving. “We’ve experienced significant growth, adding 338 new members in the first ...read more
Press Forward, the Vermont-based media agency focused on outdoor sport, sustainability, natural foods and adventure travel, has named Kathryn Flagg as a partner. Flagg serves as Press Forward’s PR Director, overseeing the process for pitching and managing clients. “Katie was ...read more
Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside Norway now represents half of the company’s sales. Ferd, ...read more
Fischer to lend resources in hertiage headwear brand's national growth AUBURN NH Fischer Skis US LLC announced today they will assume distributorship of fellow Austrian brand, Eisbär, the beloved headwear maker and winter sports staple. “We’re thrilled to pair with Eisbär,” ...read more
French brand continues push into high end US cycling market. WILLISTON, VT- September 13, 2017 Julbo, the French mountain peformance eyewear brand, announced today the signing of U.S. National Men's Cyclocross and Pan American Champion, Stephen Hyde to their athlete roster. The ...read more
High-end brand adds staff, program support, & opens SLC showroom. AUBURN, NH - September 5, 2017 Fischer Skis US LLC announced several new staff positions and the formal opening of a Salt Lake City Showroom Space. "What we’re aiming for is a previously unseen level of service ...read more
Athletes to provide key feedback in product design and development. ESSEX JUNCTION, VT - September 5, 2017 ESSEX JUNCTION, VT — Gordini USA is excited to announce continued partnership with Lynsey Dyer and Julian Carr. “Lynsey and Julian’s passion for the mountains is ...read more
Design-focused cycling brand adds resources and staff. Middlebury, VT Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean Chief Marketing Officer. Fuller, speaking ...read more
AUBURN, NH. (April 12, 2017) – Fischer Sports announced today a partnership with Teton Gravity Research (TGR), the global leader in action and adventure sports media. Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the ...read more
PlacesForBikes initiative will spotlight innovation and spur infrastructure development BOULDER, Colo. (February 14, 2017) — Is your city a bicycling paradise, terrible on two wheels, or someplace in the middle? In an effort to recognize the cities and towns that are creating ...read more
Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty February 9, 2017 -- Walgreens and PeopleForBikes have joined together to introduce "Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin ...read more
AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in ...read more
New Hires, Ford and Kuchinski add business chops to Fischer team. Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces two new business support hires. Scott Ford has been named Director of Business Development, a new ...read more
Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has recently added two new resources to its in-house team. Will Courtney has taken on the role of National Race Coordinator, and will be responsible for maintaining and growing ...read more
AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based ...read more
The Himalayan Cataract Project works to eradicate preventable and curable blindness through high quality ophthalmic care, education and the establishment of a world-class eye care infrastructure. Dr. Geoff Tabin, started the Himalayan Cataract Project to fulfill a personal goals ...read more
Velocio Sports has announced Velocio Apparel and SRAM as title sponsors for its 2015 professional racing campaign. “We’re super excited to continue this program,” explained team owner, Kristy Scrymgeour. “A combination of cycling industry partners, grassroots contributors from ...read more
Julbo eyewear has a history of visionary design. The Julbo Cortina (shown in orange below) and the Julbo Megève (shown in white below) are reissued styles from the 1980s, bold styles that captured the imagination upon their first release. Now these French ski area namesakes ...read more
Williston, VT- Julbo, a leading high performance eyewear and goggle manufacturer with a deep history in alpine sports has partnered with Press Forward, a Vermont-based public relations and media outreach consultancy specializing on outdoor sport, sustainability, health and ...read more
HAVERHILL, MA - When Swix launched the Triac 1.0 in 2011, a new standard was set for weight and stiffness in World Class nordic ski poles. At the 2013 Tour de Ski, every stage winner used the Triac. It has won gold at every major championship since its introduction and been ...read more
