Press Forward PR

Boulder, Colo. (JANUARY 7, 2021) — Dropping Jan. 6, Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and ...read more

BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is ...read more

BOULDER, COLO (Dec. 14, 2020) — The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members ...read more

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the ...read more

Boulder, Colo. (DECEMBER 7, 2020) — Backcountry Access (BCA) this month announced the release of its newest avalanche beacon the Tracker4™, for winter 2020/21. The design of the Tracker4 avalanche transceiver marks a new industry standard for transceiver durability and ...read more

With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy. “Newness is good for me and so is the ...read more

HAVERHILL, Mass. (for immediate release) -- Swix athlete, River Radamus, recently took home the giant slalom gold medal at the 2020 Alpine Skiing U.S. Nationals held November 16-22 at Copper Mountain, Colorado. The men’s GS race, held on Tuesday, the 17th, saw a strong field of ...read more

BOULDER, CO. (Nov. 10, 2020) — PeopleForBikes is launching the Advocacy Academy, an extensive online toolkit of educational resources to help city leaders, local advocates and other stakeholders improve bicycle networks and programs in their communities.“We’ve been working with ...read more

AUBURN, NH—Fischer Sports North America announces the Nov. 9, 2020 start date of a six-week workshop with Fischer athlete Lynsey Dyer dubbed the Showing Up Workshops with Lynsey Dyer. The course is geared toward anyone looking to improve both their mental and physical states for ...read more

BROMMA, Sweden -- Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete, has excelled on the ultrarunning circuit ...read more

AUBURN, N.h. -- Cross Country Skier magazine’s 2021 Gear Guide — the most comprehensive nordic review in the industry — has just been released and Fischer was well praised in its pages. Winning an editor’s choice award in four out of six hardgoods categories, it’s clear that ...read more

BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018.Section 301 tariffs represent additional duties paid on nearly all imported goods ...read more

SPOKANE, WA — GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental ...read more

Haverhill, Mass. (for immediate release) -- SWIX US enters the 2020-2021 season having signed the largest number of U.S. ski team athletes in recent history. Top athletes representing both Nordic and Alpine teams have chosen to use SWIX poles, PRO Nonfluorinated Wax, and, in some ...read more

AUBRUN, NH—Fall 2020/21 has proven to be a banner year for Fischer Skis, as the Austrian ski manufacturer tallies awards from on-mountain to backcountry categories. With Gear and Buyer’s guides hitting newsstands at the end of September and early October, it’s clear that ...read more

BBOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S.Santa Cruz CEO ...read more

PORTLAND, Ore. -- North St. Bags is proud to announce the partnership with it’s newest supplier — EcoPak. EcoPak is the first and only 100% recycled waterproof sailcloth on the market, and it’s going into almost everything the Portland bag producer makes. It's also a VOC free, ...read more

AUBURN, N.H. Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide ...read more

BOULDER, CO (August 25, 2020) — The PeopleForBikes Foundation is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused on improving social and racial equity in shared ...read more

WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs announced a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, ...read more

TORONTO, CANADA (Aug. 18, 2020) — Alice + Whittles, the Toronto-based ethical outdoor footwear brand, has launched the Weekend Boot. Designed for year-round, all-day comfort, the Weekend Boot is 100 percent vegan and free of any virgin plastics. With a versatile design, the boot ...read more

PORTLAND, Ore. -- After 18 months of research and development Bivo is prepared to release its first product, the flagship Bivo One. This stainless steel bike bottle features a gravity flow pour designed in conjunction with an ex-NASA engineer, allowing the water to flow as freely ...read more

Sanita, a footwear brand specializing in professional clogs, will be donating $10 from every purchase on their website (sanita.com) from August 10 to September 15 to support teachers and students through DonorsChoose. These proceeds will go to help teachers, librarians and ...read more

Vancouver, B.C. — Volcanxx, a new temperature regulating shirt made with active volcanic sand, is now live on Kickstarter. Created by the former product designer behind DU/ER Denim and Modrobes, Volcanxx shirts are made from a temperature regulating fabric that cools the body in ...read more

BURLINGTON, VT. (July 20, 2020) — Three Vermont outdoor companies are participating in the first ever Outdoor Retailer Online (ORO), a virtual trade show for the outdoor industry. For Mana Threads, Kaden Apparel, and UnTapped, the virtual networking event comes as Vermont outdoor ...read more

Portland, Ore. (July 16, 2020) -- In 2019 North St. Bags joined 1% for the Planet, a non-profit organization whose business members commit to donating 1% of their annual sales to environmental causes. Members choose which of the network’s non-profit partners they support and for ...read more

HAVERHILL, M.A. -- June 25, 2020 : Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, ...read more

BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update.This software update improves ...read more

BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as ...read more

BOULDER, COLO. (June 9, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they ...read more

WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to ...read more

BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an ...read more

SPOKANE, WA — GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, is celebrating 35 years in business this month. For co-owners and siblings Don, Ian, and Kathy Scott, the anniversary marks years of commitment to thoughtful design, responsible ...read more

BURLINGTON, Vt. (April 24, 2020) -- 1% for the Planet is proud to highlight the outstanding work of its network by recognizing select business and individual members as well as nonprofit partners  with a People for the Planet Award. 1% for the Planet’s People for the Planet ...read more

BOULDER, COLO (April 17, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and ...read more

BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing ...read more

BOW, NH -- Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit aid for those suffering through COVID-19 crisis. Begun in 2017 with the goal of “Making a difference at least in some ...read more

RICHMOND, Vt. (April 1, 2020) -- As shoppers around the country move toward online purchasing and gravitate away from traditional retailers, UnTapped is launching a program that aims to relieve some of the hardship felt by their retail partners. For each purchase made through the ...read more

AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical ...read more

Vail, Colorado, March 31, 2020 - Our team at Wildsyde hopes our community is staying safe, acting responsibly, and finding ways to maintain healthy habits during these unprecedented times. It is easy to become overwhelmed by the disruption of our daily routine and feelings of ...read more