Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his ...read more
AUBURN NH- Building on the success of their 2018 debut with Fischer Grants, Fischer Skis is adding to the overall fund with a focused backcountry grant. “With the growth of the touring community and our product leadership in that scene, we’re proud to add to the efforts of trail ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, announced further staff changes to its US subsidiary based in Auburn, NH, following the move of the US office’s longtime marketing director, Matt Berkowitz to Boston-based retailer, Ski Monster. Berkowitz had ...read more
Lynsey Dyer has skied on 6 continents, won every big mountain competition she's entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world. With Lynsey Dyer, Fischer has been joined ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, has announced restructuring of the US subsidiary based in Auburn, NH effective immediately. Fischer global CEO Franz Foettinger assumes oversight of the US organization in the wake of the departure of former US ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, will be undergoing a rebrand to Weston Backcountry this season to better align with their mission and vision. “At Weston, the backcountry is more than just steep terrain plagued ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders ...read more
Bundled “Pass” makes it easier for individuals to support environmental causes BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the ...read more
Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and ...read more
BURLINGTON, VT - 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there is a ...read more
BURLINGTON, VT -- 1% for the Planet is excited to announce the addition of several new staff positions to support its mission of growing a global movement that is accelerating smart environmental giving. “We’ve experienced significant growth, adding 338 new members in the first ...read more
Press Forward, the Vermont-based media agency focused on outdoor sport, sustainability, natural foods and adventure travel, has named Kathryn Flagg as a partner. Flagg serves as Press Forward’s PR Director, overseeing the process for pitching and managing clients. “Katie was ...read more
Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside Norway now represents half of the company’s sales. Ferd, ...read more
Fischer to lend resources in hertiage headwear brand's national growth AUBURN NH Fischer Skis US LLC announced today they will assume distributorship of fellow Austrian brand, Eisbär, the beloved headwear maker and winter sports staple. “We’re thrilled to pair with Eisbär,” ...read more
French brand continues push into high end US cycling market. WILLISTON, VT- September 13, 2017 Julbo, the French mountain peformance eyewear brand, announced today the signing of U.S. National Men's Cyclocross and Pan American Champion, Stephen Hyde to their athlete roster. The ...read more
High-end brand adds staff, program support, & opens SLC showroom. AUBURN, NH - September 5, 2017 Fischer Skis US LLC announced several new staff positions and the formal opening of a Salt Lake City Showroom Space. "What we’re aiming for is a previously unseen level of service ...read more
Athletes to provide key feedback in product design and development. ESSEX JUNCTION, VT - September 5, 2017 ESSEX JUNCTION, VT — Gordini USA is excited to announce continued partnership with Lynsey Dyer and Julian Carr. “Lynsey and Julian’s passion for the mountains is ...read more
Design-focused cycling brand adds resources and staff. Middlebury, VT Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean Chief Marketing Officer. Fuller, speaking ...read more
AUBURN, NH. (April 12, 2017) – Fischer Sports announced today a partnership with Teton Gravity Research (TGR), the global leader in action and adventure sports media. Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the ...read more
PlacesForBikes initiative will spotlight innovation and spur infrastructure development BOULDER, Colo. (February 14, 2017) — Is your city a bicycling paradise, terrible on two wheels, or someplace in the middle? In an effort to recognize the cities and towns that are creating ...read more
Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child Poverty February 9, 2017 -- Walgreens and PeopleForBikes have joined together to introduce "Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin ...read more
AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in ...read more
New Hires, Ford and Kuchinski add business chops to Fischer team. Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces two new business support hires. Scott Ford has been named Director of Business Development, a new ...read more
Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has recently added two new resources to its in-house team. Will Courtney has taken on the role of National Race Coordinator, and will be responsible for maintaining and growing ...read more
AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based ...read more
The Himalayan Cataract Project works to eradicate preventable and curable blindness through high quality ophthalmic care, education and the establishment of a world-class eye care infrastructure. Dr. Geoff Tabin, started the Himalayan Cataract Project to fulfill a personal goals ...read more
Velocio Sports has announced Velocio Apparel and SRAM as title sponsors for its 2015 professional racing campaign. “We’re super excited to continue this program,” explained team owner, Kristy Scrymgeour. “A combination of cycling industry partners, grassroots contributors from ...read more
Julbo eyewear has a history of visionary design. The Julbo Cortina (shown in orange below) and the Julbo Megève (shown in white below) are reissued styles from the 1980s, bold styles that captured the imagination upon their first release. Now these French ski area namesakes ...read more
Williston, VT- Julbo, a leading high performance eyewear and goggle manufacturer with a deep history in alpine sports has partnered with Press Forward, a Vermont-based public relations and media outreach consultancy specializing on outdoor sport, sustainability, health and ...read more
HAVERHILL, MA - When Swix launched the Triac 1.0 in 2011, a new standard was set for weight and stiffness in World Class nordic ski poles. At the 2013 Tour de Ski, every stage winner used the Triac. It has won gold at every major championship since its introduction and been ...read more
HAVERHILL, MA - (January 14, 2013) - Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns. ...read more
