Vancouver, B.C. — Volcanxx, a new temperature regulating shirt made with active volcanic sand, is now live on Kickstarter. Created by the former product designer behind DU/ER Denim and Modrobes, Volcanxx shirts are made from a temperature regulating fabric that cools the body in ...read more
BURLINGTON, VT. (July 20, 2020) — Three Vermont outdoor companies are participating in the first ever Outdoor Retailer Online (ORO), a virtual trade show for the outdoor industry. For Mana Threads, Kaden Apparel, and UnTapped, the virtual networking event comes as Vermont outdoor ...read more
Portland, Ore. (July 16, 2020) -- In 2019 North St. Bags joined 1% for the Planet, a non-profit organization whose business members commit to donating 1% of their annual sales to environmental causes. Members choose which of the network’s non-profit partners they support and for ...read more
BOULDER, CO (June 30, 2020) — After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become ...read more
HAVERHILL, M.A. -- June 25, 2020 : Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, ...read more
BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update.This software update improves ...read more
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as ...read more
BOULDER, COLO. (June 9, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they ...read more
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to ...read more
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an ...read more
SPOKANE, WA — GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, is celebrating 35 years in business this month. For co-owners and siblings Don, Ian, and Kathy Scott, the anniversary marks years of commitment to thoughtful design, responsible ...read more
BURLINGTON, Vt. (April 24, 2020) -- 1% for the Planet is proud to highlight the outstanding work of its network by recognizing select business and individual members as well as nonprofit partners with a People for the Planet Award. 1% for the Planet’s People for the Planet ...read more
BOULDER, COLO (April 17, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and ...read more
BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing ...read more
SCARBOROUGH, ME (April 3, 2020) — Sanita, a footwear brand specializing in professional clogs, will be donating a portion of every purchase in April to support the medical providers and hospitality workers who are the backbone of their business. Starting today, through the end of ...read more
BOW, NH -- Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit aid for those suffering through COVID-19 crisis. Begun in 2017 with the goal of “Making a difference at least in some ...read more
RICHMOND, Vt. (April 1, 2020) -- As shoppers around the country move toward online purchasing and gravitate away from traditional retailers, UnTapped is launching a program that aims to relieve some of the hardship felt by their retail partners. For each purchase made through the ...read more
AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical ...read more
Vail, Colorado, March 31, 2020 - Our team at Wildsyde hopes our community is staying safe, acting responsibly, and finding ways to maintain healthy habits during these unprecedented times. It is easy to become overwhelmed by the disruption of our daily routine and feelings of ...read more
CHICAGO, IL (March 26, 2020) — In an effort to help retailers with shuttered storefronts or dramatically decreased business during the COVID-19 outbreak, Opinel knives has launched a new retail support program to drive sales and revenue for retail vendors. Under the new drop-ship ...read more
RANDOLPH, VT -- Vermont Glove has shifted its production to make masks for healthcare workers in the wake of the all-encompassing COVID-19 crisis. “The need is high and we want to help,” said Sam Hooper, Vermont Glove owner. “ This was a decision we made a couple weeks ago, and ...read more
Boulder, CO, March 24, 2020 - Last week, EcoVessel announced the launch of their new Retail Partnership Program to help support struggling retailers in the wake of COVID-19. Now the Boulder-based drinkware company has taken their efforts a step further to invite non-profit ...read more
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more
BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter ...read more
AUBURN, N.H. -- Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already spent his career in the ski industry beginning as a promotions ...read more
SCARBOROUGH, ME — Sanita, the US distributor of the original Danish clog, has partnered with Press Forward for media relations, product placement, and communications strategy. “We love the enthusiasm and creativity that the Press Forward team brings to their projects, and we look ...read more
SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to ...read more
BROMMA, Sweden -- Silva, the Swedish legacy brand founded in 1933, which has long been a leader in compass and trail navigation products will be introducing two new headlamps to the U.S. market prior to the Outdoor Retailer Snow Show.Silva’s Trail Runner Free is a 400 lumen ...read more
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more
BOULDER, CO – Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry ...read more
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride better. These “fly-ins” ...read more
Excerpt: PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the ...read more
BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy. “BCA has been a trusted name in backcountry safety gear and education for over two ...read more
RICHMOND, VT — UnTapped Maple has introduced Salted Raspberry UnTapped, the brand’s first electrolyte-specific gel, to its lineup of all-natural, maple syrup-based athletic fuel. Made from a delicious combination of pure Vermont maple syrup, real organic raspberry juice and sea ...read more
Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and ...read more
RANDOLPH, VT - Vermont Glove, a 100-year-old company that hand cuts and stitches gloves in Vermont, is launching its retail program, partnering with Huckberry, Gardener’s Supply, and Airstream Supply Company. In addition, the storied company will be sold in local retailers. ...read more
RICHMOND, Calif. – FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces the qualification of its athlete Kyra Condie to the 2020 Olympics. After competing in the IFSC Combined Qualifier in Toulouse, France, Mountain ...read more
Minturn, CO - Weston is excited to announce their four-year Warranty doubling down on their commitment to bombproof snowboards and rider-focused customer service. “A bedrock of our design philosophy and brand values are durability and taking care of our riders,” says Leo Tsuo, ...read more
AUBURN, NH- With serious design input from AMGA ski guide and Fischer’s US Alpine Product Manager, Mike Hattrup, and Fischer’s team of US guides, the Hannibal 106 is a product of collaboration between the U.S. Fischer office and headquarters in Austria. “Our goal was to build a ...read more
BOULDER, Colo. — In a fundraising effort to support PeopleForBikes and focus on bike safety, attorney and athlete Megan Hottman is going to pedal indoors for 28 hours in a row. Hottman and her team of 25 riders are attempting to break the Guinness World Record for the longest ...read more
BROMMA, Sweden – Silva, makers of high quality compasses and headlamps has consolidated their sales and distribution efforts in the United States. The legacy brand, founded in 1933 has long been the leader in compass and trail navigation is set to expand its successful European ...read more
RICHMOND, Calif. – November 11, 2019/ FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces its launch of an entirely new ski collection with GORE-TEX technology. Mountain Hardwear is launching an entirely new ski line ...read more
PORTLAND, OR — North St. Bags has joined 1% for the Planet, committing to donate 1% of annual sales to support nonprofit organizations focused on sustainability. “Living in Portland gives me incredible access to wild and natural spaces, not to mention the ability to get around ...read more
AUBURN NH- Cross Country Ski Magazine has announced the Fischer Speedmax 3D and Editor’s Choice selection for 2020. The new ski debuted late last year during World Cup competition and became available to the general public this fall. “At the World Cup level, seconds and even ...read more
RICHMOND, Calif. – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) introduces its most sustainable collection yet. Mountain Hardwear is rolling out its most sustainable collection yet, with the introduction of Ghost Shadow™.Coming in men’s and ...read more
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more
PORTLAND, OR — North St. Bags, producers of made-in-Oregon backpacks and bike bags, celebrates 10 years in business this month. The brand originated as Founder, Curtis Williams’ project to make a better bicycle pannier for friends while living in Berkeley, CA more than 10 years ...read more
AUBURN, NH- With an unprecedented awards haul for the 2019 / 2020 ski line-up, Fischer’s boot collection added a complimentary award this week, garnering a “Best in Test” award for the RC4 Podium GT. Testers lauded the “superb customization and solid on-hill performance” born ...read more
AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics ...read more
You only have to see the look in his eyes when he talks about skiing and you get a feeling for how much passion Josef Fischer has for the sport of skiing. The dedicated developer took over his parents' business at a young age and gradually expanded the wagon-making company into ...read more
