Fischer to lend resources in hertiage headwear brand's national growthAUBURN NHFischer Skis US LLC announced today they will assume distributorship of fellow Austrian brand, Eisbär, the beloved headwear maker and winter sports staple. “We’re thrilled to pair with Eisbär,” ...read more
French brand continues push into high end US cycling market.WILLISTON, VT- September 13, 2017 Julbo, the French mountain peformance eyewear brand, announced today the signing of U.S. National Men's Cyclocross and Pan American Champion, Stephen Hyde to their athlete roster. The ...read more
High-end brand adds staff, program support, & opens SLC showroom.AUBURN, NH - September 5, 2017Fischer Skis US LLC announced several new staff positions and the formal opening of a Salt Lake City Showroom Space. "What we’re aiming for is a previously unseen level of service and ...read more
Athletes to provide key feedback in product design and development.ESSEX JUNCTION, VT - September 5, 2017ESSEX JUNCTION, VT — Gordini USA is excited to announce continued partnership with Lynsey Dyer and Julian Carr.“Lynsey and Julian’s passion for the mountains is infectious. ...read more
Design-focused cycling brand adds resources and staff.Middlebury, VT Velocio Apparel, a New England-based cycling brand specializing in performance apparel, has closed a Series A investment round led by Steve Fuller, former L.L.Bean Chief Marketing Officer. Fuller, speaking on ...read more
AUBURN, NH. (April 12, 2017) – Fischer Sports announced today a partnership with Teton Gravity Research (TGR), the global leader in action and adventure sports media. Fischer will sponsor TGR’s Grom Contest, a heated competition and well sought-after title that seeks to find the ...read more
PlacesForBikes initiative will spotlight innovation and spur infrastructure developmentBOULDER, Colo. (February 14, 2017) — Is your city a bicycling paradise, terrible on two wheels, or someplace in the middle? In an effort to recognize the cities and towns that are creating ...read more
Road Cycling Experience to Benefit Comic Relief’s Red Nose Day Campaign to End Child PovertyFebruary 9, 2017 -- Walgreens and PeopleForBikes have joined together to introduce "Ride On for Red Nose Day,” two four-day professional-grade road cycling experiences that will begin ...read more
AUBURN, NH. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces the hire of Sopris Sales for nordic brand representation in the Mountain West territory of Colorado, New Mexico, Utah and Wyoming. The four- person agency based in ...read more
New Hires, Ford and Kuchinski add business chops to Fischer team.Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, announces two new business support hires. Scott Ford has been named Director of Business Development, a new ...read more
Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has recently added two new resources to its in-house team.Will Courtney has taken on the role of National Race Coordinator, and will be responsible for maintaining and growing ...read more
AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based ...read more
The Himalayan Cataract Project works to eradicate preventable and curable blindness through high quality ophthalmic care, education and the establishment of a world-class eye care infrastructure. Dr. Geoff Tabin, started the Himalayan Cataract Project to fulfill a personal goals ...read more
Velocio Sports has announced Velocio Apparel and SRAM as title sponsors for its 2015 professional racing campaign.“We’re super excited to continue this program,” explained team owner, Kristy Scrymgeour. “A combination of cycling industry partners, grassroots contributors from our ...read more
Julbo eyewear has a history of visionary design. The Julbo Cortina (shown in orange below) and the Julbo Megève (shown in white below) are reissued styles from the 1980s, bold styles that captured the imagination upon their first release. Now these French ski area namesakes ...read more
Williston, VT- Julbo, a leading high performance eyewear and goggle manufacturer with a deep history in alpine sports has partnered with Press Forward, a Vermont-based public relations and media outreach consultancy specializing on outdoor sport, sustainability, health and ...read more
HAVERHILL, MA - When Swix launched the Triac 1.0 in 2011, a new standard was set for weight and stiffness in World Class nordic ski poles. At the 2013 Tour de Ski, every stage winner used the Triac. It has won gold at every major championship since its introduction and been ...read more
HAVERHILL, MA - (January 14, 2013) - Snow sports industry leader, Swix Sport USA has signed Press Forward PR as its agency of record. The collaboration will focus on extending brand awareness for Swix ski wax, ski poles and sportswear through traditional and digital campaigns. ...read more