CHICAGO, IL (March 26, 2020) — In an effort to help retailers with shuttered storefronts or dramatically decreased business during the COVID-19 outbreak, Opinel knives has launched a new retail support program to drive sales and revenue for retail vendors. Under the new drop-ship ...read more
RANDOLPH, VT -- Vermont Glove has shifted its production to make masks for healthcare workers in the wake of the all-encompassing COVID-19 crisis. “The need is high and we want to help,” said Sam Hooper, Vermont Glove owner. “ This was a decision we made a couple weeks ago, and ...read more
Boulder, CO, March 24, 2020 - Last week, EcoVessel announced the launch of their new Retail Partnership Program to help support struggling retailers in the wake of COVID-19. Now the Boulder-based drinkware company has taken their efforts a step further to invite non-profit ...read more
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more
BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter ...read more
AUBURN, N.H. -- Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already spent his career in the ski industry beginning as a promotions ...read more
SCARBOROUGH, ME — Sanita, the US distributor of the original Danish clog, has partnered with Press Forward for media relations, product placement, and communications strategy. “We love the enthusiasm and creativity that the Press Forward team brings to their projects, and we look ...read more
SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to ...read more
BROMMA, Sweden -- Silva, the Swedish legacy brand founded in 1933, which has long been a leader in compass and trail navigation products will be introducing two new headlamps to the U.S. market prior to the Outdoor Retailer Snow Show.Silva’s Trail Runner Free is a 400 lumen ...read more
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more
BOULDER, CO – Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry ...read more
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride better. These “fly-ins” ...read more
Excerpt: PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the ...read more
BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy. “BCA has been a trusted name in backcountry safety gear and education for over two ...read more
RICHMOND, VT — UnTapped Maple has introduced Salted Raspberry UnTapped, the brand’s first electrolyte-specific gel, to its lineup of all-natural, maple syrup-based athletic fuel. Made from a delicious combination of pure Vermont maple syrup, real organic raspberry juice and sea ...read more
Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and ...read more
RANDOLPH, VT - Vermont Glove, a 100-year-old company that hand cuts and stitches gloves in Vermont, is launching its retail program, partnering with Huckberry, Gardener’s Supply, and Airstream Supply Company. In addition, the storied company will be sold in local retailers. ...read more
RICHMOND, Calif. – FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces the qualification of its athlete Kyra Condie to the 2020 Olympics. After competing in the IFSC Combined Qualifier in Toulouse, France, Mountain ...read more
Minturn, CO - Weston is excited to announce their four-year Warranty doubling down on their commitment to bombproof snowboards and rider-focused customer service. “A bedrock of our design philosophy and brand values are durability and taking care of our riders,” says Leo Tsuo, ...read more
AUBURN, NH- With serious design input from AMGA ski guide and Fischer’s US Alpine Product Manager, Mike Hattrup, and Fischer’s team of US guides, the Hannibal 106 is a product of collaboration between the U.S. Fischer office and headquarters in Austria. “Our goal was to build a ...read more
BOULDER, Colo. — In a fundraising effort to support PeopleForBikes and focus on bike safety, attorney and athlete Megan Hottman is going to pedal indoors for 28 hours in a row. Hottman and her team of 25 riders are attempting to break the Guinness World Record for the longest ...read more
BROMMA, Sweden – Silva, makers of high quality compasses and headlamps has consolidated their sales and distribution efforts in the United States. The legacy brand, founded in 1933 has long been the leader in compass and trail navigation is set to expand its successful European ...read more
RICHMOND, Calif. – November 11, 2019/ FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces its launch of an entirely new ski collection with GORE-TEX technology. Mountain Hardwear is launching an entirely new ski line ...read more
PORTLAND, OR — North St. Bags has joined 1% for the Planet, committing to donate 1% of annual sales to support nonprofit organizations focused on sustainability. “Living in Portland gives me incredible access to wild and natural spaces, not to mention the ability to get around ...read more
AUBURN NH- Cross Country Ski Magazine has announced the Fischer Speedmax 3D and Editor’s Choice selection for 2020. The new ski debuted late last year during World Cup competition and became available to the general public this fall. “At the World Cup level, seconds and even ...read more
RICHMOND, Calif. – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) introduces its most sustainable collection yet. Mountain Hardwear is rolling out its most sustainable collection yet, with the introduction of Ghost Shadow™.Coming in men’s and ...read more
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more
PORTLAND, OR — North St. Bags, producers of made-in-Oregon backpacks and bike bags, celebrates 10 years in business this month. The brand originated as Founder, Curtis Williams’ project to make a better bicycle pannier for friends while living in Berkeley, CA more than 10 years ...read more
AUBURN, NH- With an unprecedented awards haul for the 2019 / 2020 ski line-up, Fischer’s boot collection added a complimentary award this week, garnering a “Best in Test” award for the RC4 Podium GT. Testers lauded the “superb customization and solid on-hill performance” born ...read more
AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics ...read more
You only have to see the look in his eyes when he talks about skiing and you get a feeling for how much passion Josef Fischer has for the sport of skiing. The dedicated developer took over his parents' business at a young age and gradually expanded the wagon-making company into ...read more
AUBURN NH - Fischer Skis celebrated a Gear of the Year Award from SKI Magazine for their all new Fischer RC ONE 86 GT. With an entirely new shape and progressive construction including the use of bafatex sail cloth, the Fischer RC ONE 86 GT brings no shortage of design horsepower ...read more
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition.Ride Spot is a new app and website developed by the leading national ...read more
BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more
RANDOLPH, VT — Vermont Glove, a family-owned, small batch glove maker, has partnered with Press Forward PR for media relations, brand development and communication strategy. “We are thrilled to partner with Press Forward as we look to bring broad national attention to a well ...read more
BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more
BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more
WASHINGTON, D.C. – On Wednesday, June 5, PeopleForBikes hosted its largest-ever women’s fly-in, organizing a group of 25 bike industry professionals on Capitol Hill to meet with members of Congress to discuss opportunities to advance policies that benefit bike riding.The day’s ...read more
AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and ...read more
Auburn, N.H. — Fischer Skis U.S., LLC, a wholly-owned subsidiary of privately-held Fischer Sports GmbH, has announced Sergio Kiehl as CEO and President. “I’m excited for the opportunity to work with a family-owned brand rich in ski industry heritage,” Kiehl described of his ...read more
AUBURN NH- Building on the success of their 2018 debut with Fischer Grants, Fischer Skis is adding to the overall fund with a focused backcountry grant. “With the growth of the touring community and our product leadership in that scene, we’re proud to add to the efforts of trail ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, announced further staff changes to its US subsidiary based in Auburn, NH, following the move of the US office’s longtime marketing director, Matt Berkowitz to Boston-based retailer, Ski Monster. Berkowitz had ...read more
Lynsey Dyer has skied on 6 continents, won every big mountain competition she's entered, been awarded Female Skier of the Year by Powder Magazine multiple times, and cemented her place as one of the best big mountain skiers in the world. With Lynsey Dyer, Fischer has been joined ...read more
Fischer Sports GmbH, one of the world’s largest ski manufacturers, has announced restructuring of the US subsidiary based in Auburn, NH effective immediately. Fischer global CEO Franz Foettinger assumes oversight of the US organization in the wake of the departure of former US ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, will be undergoing a rebrand to Weston Backcountry this season to better align with their mission and vision. “At Weston, the backcountry is more than just steep terrain plagued ...read more
MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders ...read more
Bundled “Pass” makes it easier for individuals to support environmental causes BURLINGTON, VT — 1% for the Planet is excited to announce My Planet Pass, a new program modeled after popular multi-mountain ski pass programs with the goal of increasing individual engagement with the ...read more
Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and ...read more
BURLINGTON, VT - 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there is a ...read more
BURLINGTON, VT -- 1% for the Planet is excited to announce the addition of several new staff positions to support its mission of growing a global movement that is accelerating smart environmental giving. “We’ve experienced significant growth, adding 338 new members in the first ...read more
