Press Forward PR

SPOKANE, WA — GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, is celebrating 35 years in business this month. For co-owners and siblings Don, Ian, and Kathy Scott, the anniversary marks years of commitment to thoughtful design, responsible ...read more

BURLINGTON, Vt. (April 24, 2020) -- 1% for the Planet is proud to highlight the outstanding work of its network by recognizing select business and individual members as well as nonprofit partners  with a People for the Planet Award. 1% for the Planet’s People for the Planet ...read more

BOULDER, COLO (April 17, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and ...read more

BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing ...read more

BOW, NH -- Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit aid for those suffering through COVID-19 crisis. Begun in 2017 with the goal of “Making a difference at least in some ...read more

RICHMOND, Vt. (April 1, 2020) -- As shoppers around the country move toward online purchasing and gravitate away from traditional retailers, UnTapped is launching a program that aims to relieve some of the hardship felt by their retail partners. For each purchase made through the ...read more

AUBURN, N.H. (April 2, 2020) -- Fischer Skis US, the U.S. distributor of Uvex goggles and helmets is aiding medical relief efforts in the COVID-19 fight by donating 1,000 pairs of the brand’s goggles to the organization Goggles for Docs. Recognizing the shortage in medical ...read more

Vail, Colorado, March 31, 2020 - Our team at Wildsyde hopes our community is staying safe, acting responsibly, and finding ways to maintain healthy habits during these unprecedented times. It is easy to become overwhelmed by the disruption of our daily routine and feelings of ...read more

CHICAGO, IL (March 26, 2020) — In an effort to help retailers with shuttered storefronts or dramatically decreased business during the COVID-19 outbreak, Opinel knives has launched a new retail support program to drive sales and revenue for retail vendors. Under the new drop-ship ...read more

RANDOLPH, VT -- Vermont Glove has shifted its production to make masks for healthcare workers in the wake of the all-encompassing COVID-19 crisis. “The need is high and we want to help,” said Sam Hooper, Vermont Glove owner. “ This was a decision we made a couple weeks ago, and ...read more

BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more

BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter ...read more

AUBURN, N.H. -- Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already spent his career in the ski industry beginning as a promotions ...read more

SCARBOROUGH, ME — Sanita, the US distributor of the original Danish clog, has partnered with Press Forward for media relations, product placement, and communications strategy. “We love the enthusiasm and creativity that the Press Forward team brings to their projects, and we look ...read more

SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to ...read more

BROMMA, Sweden -- Silva, the Swedish legacy brand founded in 1933, which has long been a leader in compass and trail navigation products will be introducing two new headlamps to the U.S. market prior to the Outdoor Retailer Snow Show.Silva’s Trail Runner Free is a 400 lumen ...read more

BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more

BOULDER, CO –  Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry ...read more

BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride better. These “fly-ins” ...read more

BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy. “BCA has been a trusted name in backcountry safety gear and education for over two ...read more

RICHMOND, VT — UnTapped Maple has introduced Salted Raspberry UnTapped, the brand’s first electrolyte-specific gel, to its lineup of all-natural, maple syrup-based athletic fuel. Made from a delicious combination of pure Vermont maple syrup, real organic raspberry juice and sea ...read more

Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and ...read more

RANDOLPH, VT - Vermont Glove, a 100-year-old company that hand cuts and stitches gloves in Vermont, is launching its retail program, partnering with Huckberry, Gardener’s Supply, and Airstream Supply Company. In addition, the storied company will be sold in local retailers. ...read more

Minturn, CO - Weston is excited to announce their four-year Warranty doubling down on their commitment to bombproof snowboards and rider-focused customer service. “A bedrock of our design philosophy and brand values are durability and taking care of our riders,” says Leo Tsuo, ...read more

BROMMA, Sweden – Silva, makers of high quality compasses and headlamps has consolidated their sales and distribution efforts in the United States. The legacy brand, founded in 1933 has long been the leader in compass and trail navigation is set to expand its successful European ...read more

RICHMOND, Calif. – November 11, 2019/ FOR IMMEDIATE RELEASE – Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) announces its launch of an entirely new ski collection with GORE-TEX technology. Mountain Hardwear is launching an entirely new ski line ...read more

PORTLAND, OR — North St. Bags has joined 1% for the Planet, committing to donate 1% of annual sales to support nonprofit organizations focused on sustainability. “Living in Portland gives me incredible access to wild and natural spaces, not to mention the ability to get around ...read more

RICHMOND, Calif. –  Mountain Hardwear under parent company Columbia Sportswear Company (Nasdaq: COLM) introduces its most sustainable collection yet. Mountain Hardwear is rolling out its most sustainable collection yet, with the introduction of Ghost Shadow™.Coming in men’s and ...read more

AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics ...read more

AUBURN, NH Fischer Skis announced today the promotion of Chris Hall to Nordic Racing Director Hall, who has held a half-time racing support position for the thirteen years moves to a full time role with a continued presence at races as well as grassroots support for marketing and ...read more