(Durham, NC) - Implus, manufacturer of Yaktrax, ICEtrekkers and Dryguy brands, announced a strategic partnership with Interex Industries Inc. to distribute Implus Outdoor Brands throughout Canada. Interex has been the distributor for Yaktrax since 2000.
"This partnership will enable Implus to better service our customers and broaden the distribution of our Outdoor Brands," said Steve Couder, VP of Implus Outdoor. "We want to thank our former distributors Rock Gear (ICEtrekkers) and The Maidan Group (DryGuy) for their partnership over the years. They have been instrumental in the growth of these brands, and they will work closely with us on this transition."
Leslie Shoji, President of Interex stated; "We have been a long term partner with Implus and look forward to working with them to continue the growth of these brands in Canada."
Rock Gear and The Maidan Group will continue to service all of their current customers through March 31, 2015.
About Implus Corporation
Headquartered in North Carolina’s Research Triangle Park, Implus has evolved to become an innovative provider of footwear, outdoor and fitness solutions. Implus’ brand family includes Sof Sole®, Yaktrax®, apara®, Airplus®, Sneaker Balls®, Sof Comfort®, Little Hotties®, Penguin®, Perfect Fitness®, ICETrekkers®, FitDeck®, DryGuy®, and TriggerPoint®. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes to over 75,000 retail outlets across North America and in 70 countries worldwide. For more information, please call (800) 446-7587 or visit www.implus.com.
About Interex Industries
Based out of Vancouver, Canada Interex has been a distributor of footwear and accessories for over 40 years. For more information about Yaktrax traction & warmers, DryGuy dryers and ICEtrekker traction please call 1-800-663-8613.