KAVU teams up with Elevation Industries for Canadian distribution


Seattle, WA – KAVU, the true outdoor wear clothing brand, has selected Elevation Industries of Fernie, BC, to distribute its outdoor lifestyle and adventure apparel and accessories to the Canadian market.

“Lance and his team live the KAVU lifestyle and are a great fit for expanding our brand to the north,” said Barry Barr, KAVU founder and president.

Elevation Industries will serve all Canadian provinces through its network of sales agents. Along with KAVU, Elevation also represents Loki Outerwear, Eagle Nest Outfitters, and tasc Performance.

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“The KAVU philosophy of living life to the fullest aligns perfectly with the optimistic Canadian mindset,” said Lance Edwards, founder and president of Elevation Industries. “We look forward to great things for KAVU in Canada.”

KAVU and Elevation will celebrate the partnership with a wingsuit skydiving demonstration event on March 22nd in Fernie, BC. KAVU athletes, including members of the GoPro Bomb Squad, will headline the event by dropping into Fernie by wingsuit. The family friendly event will include games and giveaways and will be followed by a post event party. More details available at http://vimeo.com/86076000

Founded in the Pacific Northwest, KAVU (www.kavu.com) has been committed to creating clothing and accessories for people to live life to the fullest since it delivered its first hat in 1994. KAVU derives its name from the aviation acronym CAVU or “clear above visibility unlimited”, which has been the company’s guiding principle.

KAVU’s product line began with a simple Strapcap that became a mainstay among river guides and backcountry enthusiasts. KAVU’s collection has grown to include men’s and women’s outerwear and sportswear and a Made in America capsule of shirts, fleeces, and hats. In the last several season the brand’s packs and bags have become extremely popular due to their fun and colorful designs and innovative climbing rope straps.

Canadian retailers interested in carrying KAVU in their stores please contact Lance Edwards at elevationindustries@gmail.com or 250.423.3328.