Vasque Hires Holton Sales Group to Fortify Midwest Territory


Red Wing, MN – March 17, 2014 – Vasque, makers of performance hiking footwear, announces today, their partnership with the Holton Sales Group. They are joining Vasque’s sales force to represent the Midwest territory of Illinois, Iowa, Minnesota, Nebraska, North Dakota, South Dakota, Upper Michigan and Wisconsin.

Vasque logo

With over 70 years combined experience in the outdoor industry, the Holton Sales Group currently works with outdoor brands Smartwool, Tilley Endurables, Chaco, Vibram FiveFingers, ProBar and Lilypond. They have showrooms in Duluth, MN and Wausau, WI and are specialists in the outdoor, ski, running and footwear channels.

“It is exciting to have such an energetic, knowledgeable group of reps supporting our brand in the Midwest,” states Vasque Director of Sales, Chris Miller. “The team comes equipped with years of experience and expertise in the footwear industry and an innate understanding of our brand and performance footwear.”

Holton Sales Group is a dedicated group of reps that focuses on building long-lasting relationships and offering personalized service to each customer.

“Our team is super excited to be part of a footwear brand that continues to innovate,” says Jim Holton, Agency Principle of the Holton Sales Group. “Vasque represents 50 years of footwear craftsmanship and we are proud to be part of the company’s future growth. We are fortunate to have strong relationships with our great retail partners and look forward to making Vasque an important element of their business.”

For additional information please contact Angie Houck of Darby Communications at

About Vasque:

Vasque footwear was established in 1964 in response to a need for performance hiking footwear in the US market. With a passion for performance and fit, Vasque’s mission to this day is to bring the latest in technology and design to outdoor enthusiasts by making quality, rugged footwear for all types of trail conditions. Every shoe in Vasque’s collection of backpacking, performance hiking, insulated and trail running shoes are designed to give adventurers a perfect fit for all day comfort on the trail.