FITS® Full Contact FIT® Delivers The Perfect Fitting Sock, Every Time

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If They Don’t Fit, What’s The Point?

FITS® Full Contact FIT® Delivers The Perfect Fitting Sock, Every Time

Niota, TN (Aug 4, 2014)—Ask any hiker, mountaineer, or runner: there is nothing more appreciated than a good sock. A poorly fitting sock can quickly ruin the deepest of snow days, the most beautiful of hikes, or the perfect flow of a run. That’s why FITS®, an American manufacturer of premium socks, is obsessed with producing the world’s best fitting socks that promise to never rub, sag, or bag out over time.

The secret sauce—a 100 year-old family kept recipe you could say—is FITS’ Full Contact Fit®; a proprietary blend of ergonomically designed and patented features knit throughout each FITS sock. FITS Full Contact Fit begins with patented features around the toe and heel, both carefully formed with ergonomic precision to eliminate rubbing and abrasion. Known as the Dynamic Toe Cup™ and the Heel Lock®, a patented form-fitting cup is precision knit around both the heel and toe-box that secures the heel in place and follows the natural contours of your toes. A patented Full Contact Cuff® runs the length of the calf and follows the natural curvature of the leg to ensure comfort, not squeeze or sock-sag.

“Our Full Contact Fit System® is the foundation for which we build every sock in our lineup,” says Cathy Allen, CEO of Crescent Sock Co., “We don’t discriminate between performance running socks or business casual socks — we believe everyone deserves the best technology we can offer.”

FITS will be debuting 32 new socks including several line extensions and altogether new categories at Summer Outdoor Retailer (Booth # BR701).

NEW: Trail & Hiker
FITS’ new Pro Trail Performance Crew builds off the versatility of its popular cousin (the Pro Trail Quarter), with a new crew-length cuff ($19.99), Light Hiker Crew debuts 3 new women’s styles ($19.99), Medium Hiker Crew ($20.99) debuts 5 new men’s and women’s styles.

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[image] new Spring 2015 men’s and women’s Medium Hiker Socks

NEW: Runner
FITS is debuting several new colors and styles to both men’s and women’s Ultra Light Runner socks ($14.99). Adding vintage flare, FITS also plans to launch 3 new calf-length Light Active Tech socks made entirely from synthetic fibers.

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[image] new Spring 2015 men’s and women’s Ultra Light Runner socks

NEW: Lifestyle
Perhaps the largest line extension in the Spring 2015 lineup exists with FITS’ Casual styles. FITS will be launching 5 new men’s and women’s Casual Crew styles ($18.99), and a new men’s Center City line that includes 5 urban-inspired socks ($18.99).

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If interested in previewing the new spring line, please contact Heather Lingerfelt, Director of Sales, at 423-568-2101.

About FITS

FITS is a premium sock brand manufactured at Crescent Sock Company in Niota TN. Established 112 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at FITSsock.com

Media Contact
Chris Dickey
Purple Orange LLC
chris.dickey@purpleorangepr.com
307.413.8667

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