FITS® Announces New Men’s Center City Line


FITS® Announces New Men’s Center City Line

Center City Delivers Urban Style, Function, and Comfort for Men

Niota, TN (August 27, 2014)— FITS®, the manufacturer of premium performance and lifestyle sockwear, is excited to expand the company’s sock offering into men’s urban style. FITS new Men’s Center City line, set to debut in October 2014, applies FITS’ Full Contact FIT® technology to a stylish lineup of men’s business and urban-inspired socks.

The new Men’s Center City line, designed to meet the strict ergonomic standards applied to every single FITS sock, delivers top performance and fit with styles appropriate for the workplace or a night out. “Our Full Contact Fit System is the foundation for which we build every sock in our lineup,” says Cathy Allen, CEO at Crescent Sock Company, “We don’t discriminate between performance running socks or business socks — we believe everyone deserves the best technology we can offer.”

Every FITS sock represents the culmination of over century of American craftsmanship; incorporating the super fine merino wool and multiple US Patents on form-fitting knit design. FITS’ Full Contact Fit technology platform is a proprietary blend of patented features knit throughout each sock; including multiple patented features around the toe, heel, and lower leg cuff that promises to deliver the perfect fitting sock every time.


The new Men’s Center City line will be available nationwide in October 2014. For more information please contact Heather Lingerfelt, FITS Director of Sales, at 423-568-2101.

About FITS®
FITS is a premium sock brand manufactured at Crescent Sock Company in Niota, TN. Established 112 years ago, Crescent is the oldest continually operated family run hosiery mill in the United States. FITS incorporates innovative, proprietary engineering and technology to create the most comfortable, best fitting sock in the world. FITS are distributed in over 300 retail outlets around the country and on-line. Contact FITS at 1-855-855-6460 or at

Media Contact
Chris Dickey
Purple Orange LLC