Darn Tough Vermont Gets Funky with New Hike/Trek Socks

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FOR IMMEDIATE RELEASE: July 21, 2014

Media Contact
Anya Frans
PMG Public Relations
(802) 862.3929 ext. 118
anya@peoplemakinggood.com

Darn Tough Vermont Gets Funky with New Hike/Trek Socks
Darn Tough Vermont to Debut New Men’s and Women’s Hike/Trek Socks at Outdoor Retailer Summer Market 2014

Northfield, Vermont (SNEWS) July 21, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance socks in the USA, continues to dominate the outdoor sock market with the addition of four new fresh and funky sock styles to their Hike/Trek line, which will debut at the 2014 Summer Outdoor Retailer (Booth BR419).

“Comfort, durability and fit have and always will be our focus here at Darn Tough. These principles are the foundation behind every sock we make and the reason we can continuously produce highly technical hiking footwear. This year, we’ve stepped up our Hike/Trek category by putting a creative spin on some of our most popular styles. We’re providing customers with colors and designs that push the boundaries of what is traditionally offered in the outdoor footwear category while still delivering legendary toughness,” says Ric Cabot, President and CEO of Darn Tough Vermont.

Boasting bold designs and bright colors, the new Men’s and Women’s Hike/Trek socks bring a sense of adventure to the outdoor category. Two new styles will be added to the Men’s Hike/Trek line – the Via Ferrata available in Micro Crew Cushion, Boot Sock Cushion and Boot Sock Full Cushion as well as the Heady Stripe Micro Crew Light Cushion. The Women’s Hike/Trek line will see the addition of the Summit Stripe in Micro Crew Cushion, Boot Sock Cushion and Boot Sock Full Cushion and the Sierra Stripe Micro Crew Light Cushion (MSRP $20.00-$24.00). Each of the Men’s and Women’s Hike/Trek styles will be available in three funky color schemes.

Constructed with naturally antimicrobial, fine gauge Merino wool, Darn Tough’s Hike/Trek socks regulate temperature, wick sweat and are fast-drying to keep feet feeling fresh while exploring the great outdoors. A reinforced heel and toe provided added support for maximum wear points. Ribbing above the ankle and around the arch keeps socks from slipping and True-Seamless™ knitting technology creates an undetectable toe seam to diminish blisters and hotspots. Unconditionally guaranteed for life, each Darn Tough Vermont sock is designed, manufactured and tested in Northfield, Vermont for unrivaled comfort, durability and fit.

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2014 Summer Outdoor Retailer in Salt Lake City, Utah at Booth BR419 located in the Salt Palace Convention Center from August 6th to the 9th. Their new Hike/Trek socks will be available at U.S. retail stores for Spring 2015. For more information about Darn Tough Vermont socks, please visit www.DarnTough.com

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com

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