Darn Tough Vermont Drives Innovation in the Outdoor Performance Sock Category

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FOR IMMEDIATE RELEASE: July 28, 2014

Media Contact
Anya Frans
PMG Public Relations
(802) 862.3929 ext. 118
anya@peoplemakinggood.com

Darn Tough Vermont Drives Innovation in the Outdoor Performance Sock Category
Darn Tough Vermont Features New Hike/Trek, Lifestyle and Endurance Socks at Outdoor Retailer Summer Market 2014

Northfield, Vermont (SNEWS) July 28, 2014 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance socks in the USA, remains a top innovator in the outdoor hosiery industry with its Spring 2015 line up, which will debut at the 2014 Summer Outdoor Retailer in Salt Lake City from August 6th to the 9th (Booth BR419).

The Vermont sock company will be adding new models to their Hike/Trek and Lifestyle lines as well as introducing Endurance, a new collection that combines the current Run/Bike socks with six new performance socks for men and women.

“Here at Darn Tough we like to push the limits, which is exactly what we did with our latest line up. For 2015, we focused on creating a variety of eye-catching designs and color combinations that would expand our lifestyle line and elevate our outdoor socks.

The result is a comprehensive collection that steps over the line of what is traditionally offered in the outdoor performance category. As always, our daring designs are met with uncompromising quality associated with every Darn Tough sock,” says Ric Cabot, President and CEO of Darn Tough Vermont.

Made with naturally antimicrobial, fine gauge Merino wool, Darn Tough socks wick sweat and are fast drying to regulate body temperature and keep feet comfortable. True-Seamless™ construction ensures a smooth fit that diminishes blisters and bunching. High-density knitting also provides cushioning without bulk for long lasting comfort.

Hike/Trek: Boasting bold designs and bright colors, Darn Tough’s new Hike/Trek socks bring a sense of adventure to the outdoor category while still offering the company’s legendary comfort, durability and fit. Four new models will be added to both the Men and Women’s lines, each come in three funky colorways and are available in Light Cushion, Cushion and Full Cushion (MSRP $20.00-$24.00).

Endurance: Darn Tough Vermont’s new Endurance category features a selection of ultra-light, ultra-tough socks that can keep pace with any athlete. Available in Ultra-Light and Light Cushion, the six new men and women’s styles are designed to fit comfortably into form-fitting running and cycling shoes ($15.00-$18.00). 

Lifestyle: Darn Tough Vermont will be introducing six new, light and laid back styles to the Women’s Lifestyle line with a selection of No Show, Shorty and Crew heights (MSRP $15.00-$20.00).

Renowned for their unrivaled comfort, durability and fit, Darn Tough Vermont socks are designed, tested and manufactured in Northfield, Vermont and come with an unconditional lifetime guarantee.

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2014 Summer Outdoor Retailer in Salt Lake City, Utah at Booth BR419 located in the Salt Palace Convention Center from August 6th to the 9th. New socks from their Hike/Trek, Lifestyle and Endurance lines will be available at U.S. retail stores for Spring 2015. For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com

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