FOR IMMEDIATE RELEASE: January 15, 2015
PMG Public Relations
(802) 862 3929 ext. 117
Darn Tough Vermont Spoliates* 2013 Sales Results
–Revenue Grew 62% in 2014–
Northfield, Vermont (SNEWS) January 15, 2015 – Darn Tough Vermont, American manufacturer of the fastest growing collection of performance socks, reports a surge in sales revenue, with 62% topline growth in 2014. This puts the brand 16% above forecasted growth for 2014.
“Our customers take notice of the ways we strive to create a better product, starting with making all of our socks right here in Vermont,” says Ric Cabot, president and CEO of Darn Tough Vermont. “Twelve years ago we committed ourselves to making the best outdoor performance socks on the market, and our customers continue to endorse that commitment. There’s a banner in our mill that reads ‘No one ever outsourced anything for quality,’ and we live by that spirit.”
2014 marked many exciting changes for Darn Tough Vermont, including bolstering the Customer Service team and hiring a new Customer Service manager. Sixty-five new, state-of-the-art knitting machines were added to the mill, marking the first step in a major expansion that will take place over the next 18 months. The brand will be constructing a new building adjacent to the existing mill, which will add approximately 100,000 square feet of production space.
The expansion of the mill will add approximately 50 jobs to the Northfield area over the course of 2015, and further demonstrate Darn Tough Vermont’s commitment to their customers and to keeping all of their products Made in Vermont.
For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.
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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Vertical, Hike/Trek, Endurance, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent Vermont manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either ultra-fine Merino wool or Coolmax® for comfort, durability and fit and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.