Darn Tough Vermont Redesigns One of the Lightest Hiking Socks in the Industry

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FOR IMMEDIATE RELEASE: January 14, 2015

Media Contact

Rebekah Grim

PMG Public Relations

(802) 862 3929 ext. 117

rebekah@peoplemakinggood.com

Darn Tough Vermont Redesigns One of the Lightest Hiking Socks in the Industry

Darn Tough to debut new Light Hiker sock at

2015 Winter Outdoor Retailer

Northfield, Vermont (SNEWS) January 21, 2015 – Darn Tough Vermont, the leading manufacturer of the fastest growing collection of performance socks in the USA, continues to lead the way in specialty socks with the introduction of the newly redesigned Women’s Light Hiker Micro Crew Light Cushion sock, which will debut at the 2015 Winter Outdoor Retailer (Booth 32150).

“The best hiking socks provide comfort and support without added weight and bulk, which can cause bunching and blisters,” explains Ric Cabot, President and CEO of Darn Tough Vermont. “The Light Hiker is the perfect marriage of strength and comfort, and provides the best in both. 

“At Darn Tough Vermont, we constantly strive to improve upon existing technology to provide our consumers with the best socks possible, and the Light Hiker Micro Crew Light Cushion is no exception. The addition of contoured padding around the footbed, heel and ankle add the support that long distance hikers need, but with half the wool yarn weight of our cushion socks so they don’t feel heavy or bulky.”

Constructed out of antimicrobial, fine gauge Merino wool, the Women’s Light Hiker Micro Crew Light Cushion naturally wicks moisture, regulates temperature and repels bacteria and odor to keep feet feeling and smelling fresh, even after multiple days of wear.

The Women’s Light Hiker Micro Crew Light Cushion is available in two color ways: Slate/Seafoam and Oatmeal/Fuchsia (MSRP $20.00).

Like all Darn Tough Vermont socks, the Light Hiker Micro Crew Light Cushion is designed, manufactured and tested in Darn Tough Vermont’s mill in Northfield, Vermont and is unconditionally guaranteed for life.

Darn Tough Vermont will be serving up their famous maple creemees topped with bacon at the 2015 Winter Outdoor Retailer in Salt Lake City, Utah at Booth 32150 located in the Salt Palace Convention Center from January 21st to the 24th. Their new socks will be available in stores starting July 1, 2015. For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.

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About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch and exceptional durability and cushioning; True-Seamless™ technology; and an exclusive blend of either Coolmax® or ultra-fine merino wool for comfort, fit, durability and moisture management. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.

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