Northfield, VT. (November 28, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, welcomes John “JT” Thoubboron to the team as the new Director of Customer Service. After nearly 30 years working in the industry, JT brings extensive experience providing world-class customer service for some of the most notable brands in the outdoor space.
As the Darn Tough team continues to drive explosive growth in sales and brand awareness, the company is upping the ante to ensure that consumer interactions and the retail partner experience as a whole are as exceptional as their award-winning socks. By adding JT to the brand’s leadership team, Darn Tough is illustrating its commitment to providing outstanding customer service with a focus on systems and processes that will ensure that Darn Tough is the premier sock company on every level.
“We believe the Darn Tough promise – If You’re Out There, We’re With You – encompasses more than our guaranteed sock performance. It also includes our commitment to our customers and the service level we deliver at each and every touchpoint, from the retail floor to the newly revamped DarnTough.com site,” explains Darn Tough Vermont President and CEO, Ric Cabot. “In his role, JT will lead our expanding customer service team, the talented folks that are our frontline and the voice that reaches each and every one of our customers.”
From the sock capital of the world, Northfield, Vermont, JT will oversee the recruitment, training, and daily operations of the customer service team while identifying and implementing best practices to continually improve the brand’s best-in-class service before, during and after a purchase.
“The DNA of the Darn Tough brand and it’s steadfast belief that uncompromising quality is at the heart of everything they do is precisely why I wanted to work with this team. Cultivating and tending to the customer and consumer relationship is something I believe very strongly in and I’m excited to work with Darn Tough to maintain its superior reputation,” states JT.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks for every activity and every day. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in several activewear categories including Lifestyle, Ski/Ride, Run, Endurance, Hike/Trek, Hunt, Work and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
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