currexSole Selects SMACK! Media To Lead Public Relations and Marketing Efforts in the United States


currexSole Selects SMACK! Media To Lead Public Relations and Marketing Efforts in the United States

Boston, MA (February 4, 2014) – currexSole, Europe’s most awarded insole brand, has selected SMACK! Media as their Public Relations agency of record to increase their presence in the United States performance insole and footwear markets. currexSole opens up the market for prefabricated insoles that respect the broad spectrum of foot type’s and body weight, along with an athlete’s running form.

currexSole technology marks a new category of sport insoles, patented technologies and customized fitting systems available to runners, retailers and medical suppliers. Using the latest sports research findings, currexSole provides runners and other athletes with a dynamic, flexible and comfortable insole that features a zero heel to toe drop and will not alter a runner’s gait. One of the currexSole objectives is also to not interfere with footwear, in order to promote more natural running and injury prevention.

“currexSole does not fall into any of the current insole categories used for runners in the United States,” explains Lutz Klein, MD and CEO of currexSole Americas. “The first factor being that they are specifically designed for runners and performance. The latest finding in the footwear industry is that in order to prevent injuries, comfort and fit are the most important factor for a runner. We have known and followed SMACK! Media for over a year and selected them because of their deep understanding and experience in the running and footwear industries. Together we are confident that we can present runners, retailers and the sports medicine field with a fresh view point on insole education, increased comfort and an advanced product that is in line with current running footwear technology.”

currexSole uses an in-store or online analysis that evaluates foot type, body weight, running gait, knee rotation and leg axis to customize one of three RUNPRO profiles and 18 sizing options for a runner’s specific fit. The objective is to improve the foot ecosystem for the runner and radically increase comfort levels and prevent injuries. currexSole is currently available to consumers at specialty retailers and selected online partners.

For more information on currex, visit or friend them on Facebook.

About currexSole

currex creates solutions to analyze and optimize human motion.

currexSole insoles are the perfect symbiosis of science and passion. currexSoles are developed by a team of renowned sports scientists and grounded on the latest research. currexSoles are based on 360° pro expertise in movement analysis using real-life, real-time data and present high-end solutions for demanding athletes. Designed with cutting-edge technology, sensitively tuned to you and your sport. currexSoles are your Supporters and help prevent pain and stress damage to knees, feet and hips..

Your foot and shoe become one – you’ll feel the difference!


SMACK! Media is a boutique relationship marketing agency that develops effective multi-dimensional brand strategy, creative development, public relations and social media campaigns, with a pinpoint focus on the sports, health and fitness markets. Our approach is grounded in inspiring clear communication, strong relationships and a passion for execution. Make your brand stand out, give it a little SMACK! For more info, or to read about our services, visit:

Media Contact:

Morgan Gonzalez

SMACK! Media