Somerville, MA – April 1, 2015 - Clean Bottle, the company that revolutionized the water bottle with a screw off bottom for easy cleaning and introduced the iconic Square bottle, is proud to support the 2015 Amgen Tour of California as the official water bottle partner.
Clean Bottle’s product line of sport bottles was born when the Founders, elite level cyclists, got tired of trying to clean out the gunk from the bottom of their water bottles. After unsuccessful attempts to truly maintain a clean bottle, the idea for Clean Bottle was born - a water bottle with removable ends for easy cleaning. In 2010, the Founders launched Clean Bottle by donning a giant-sized “Bottle Boy” costume to chase riders during the Tour de France, competing for TV air time and fan attention. The unique stunt sold them over $70,000 worth of water bottles to successfully launch their product amongst cyclists. The company has since grown its product line to include three variations of the sport bottles, as well as the iconic SQUARE, which landed on the cover of WIRED Magazine and was awarded the Red Dot Award for product design.
The Amgen Tour of California, to be held from May 10th – May 17th, is an internationally renowned cycling event traversing almost 700 miles through 13 cities across the state of California. Attracting the world’s top professional cycling teams, this race is America's largest and most prestigious professional cycling race. As a company founded inside the world of cycling, this event provides an ideal opportunity for Clean Bottle to connect with a competitive and performance oriented audience in need of innovative hydration solutions.
“As cyclists and fans of the Tour of California ourselves, we are honored to be supporting this race with custom Clean Bottles for this event,” said Lee Peters, Director of Sales and Marketing for Clean Bottle. “We continually take pride in customizing our bottles for key events and look forward to taking part in the most prestigious cycling race in the U.S.”
To celebrate the 10th anniversary of the Amgen Tour of California, Clean Bottle will be providing a line of limited release, custom Clean Bottle bottles created for the event.
About the Amgen Tour of California The Amgen Tour of California is a Tour de France-style cycling road race created and presented by AEG that challenges the world's top professional cycling teams to compete along a demanding course that traverses hundreds of miles of California's iconic highways, byways and coastlines each spring. The teams chosen to participate have included Olympic medalists, Tour de France contenders and World Champions. Amgen Tour of California is listed on the international professional cycling calendar (2 HC, meaning "beyond category"), awarding important, world-ranking points to the top finishers. More information is available at www.amgentourofcalifornia.com.
This year, the men's course will traverse more than 700 miles and wind through 13 host cities, including Sacramento, Nevada City, Lodi, San Jose, Pismo Beach, Avila Beach, Santa Barbara, Santa Clarita, Big Bear Lake, Ontario, Mt. Baldy, L.A. LIVE (Downtown Los Angeles) and Pasadena. The women's race will travel through South Lake Tahoe, Sacramento and Big Bear Lake.
About Clean Bottle
After constantly struggling to clean out the gunk and mold from the bottom of his water bottle, David Mayer, an Ironman triathlete and Stanford graduate from Silicon Valley, had the idea for Clean Bottle. In 2010, Mayer designed a water bottle with a screw-off bottom for easy cleaning and debuted “Bottle Boy”, donning a giant water bottle costume to chase riders in the Tour de France. Throughout those two weeks of chasing the best cyclists in the world to compete for TV air-time and fan attention, Clean Bottle sold over $70,000 in bottles. Today, Clean Bottle can now be found in over 4,000 retail stores and major distributors throughout the US and Europe including REI, Performance Bicycle, Dicks, 24 Hour Fitness, Sports Chalet, GNC and local bike shops nationwide. Sales of the original cycling Clean Bottle went so well that the company was able to develop the award winning Square bottle, whose iconic design was a Kickstarter success.